Zoho Social Partners

What Is Zoho Social?

This software is a powerful and versatile social media management tool that enables businesses to have complete control over how they monitor, track and interact with their social media. It provides a range of features that can help streamline social media management, from scheduling and publishing posts to tracking post performance and engagement. Using this, businesses can schedule posts for optimal times, create performance reports and respond to all comments or messages from every connected social media channel.

Click the sections below to expand features

Schedule

Monitor

Collaboration

Analysis

Schedule

Publishing

Post and publish content on social media channels in the most flexible and efficient way possible. With this software, businesses can choose to post content immediately after creating it, or schedule it for a specific time or date using scheduling calendars.

Visualisation

With social media management software, businesses can easily get a comprehensive overview of what their brand is publishing for a week or month. This visualisation allows them to see their content plan in advance and make adjustments as needed.

Drafts

Utilise the flexibility to create drafts, providing businesses the ability to save them for future use instead of publishing them immediately. This feature enables collaboration with team members by sharing the draft, allowing for feedback and edits.

Workflow

Businesses can streamline the content creation process by implementing a workflow that automates significant processes within the operation. Using this to involve multiple team members allows for efficient collaboration and ensures that all content is thoroughly reviewed and approved before publishing.

Queue

Stacking social media posts in a queue using a scheduling tool helps to prevent overlapping release times in the schedule. This ensures that each of the posts is given the right amount of time to shine and reach its intended audience upon being posted.

Monitor

Tracking

When it comes to managing social media for businesses, it's important to stay on top of customer engagement. Businesses can manage this by providing live updates of customer engagement on social media posts such as when a user comments or likes the post.

Listening Dashboard

With the help of listening dashboards, businesses can easily find and keep track of posts that are relevant to them within the industry and keep track of how well they are performing and how well the post is at engaging users.

Direct Inbox

All direct messages sent to businesses by users can be consolidated in one place, making it easier for teams to view and respond to them. This helps in providing timely assistance to customers and addressing their concerns.

Connections

Utilising this application, businesses can keep track of who is mentioning or replying to them in any post. This creates a network of connections for the brand that engages with the social media content allowing them to see users who are loyal to the business.

Collaboration

Role Management

Safeguard your social media posts by assigning different roles and permissions to team members. These roles can include content writers, managers, and administrators, each with different levels of access.

Sharing

Teams can easily collaborate on posts shared with them, hosting share edits, providing feedback on drafts or sharing ideas with one another using discussion threads. This process helps to ensure that the final product is optimised.

Client Feedback

Tag your clients in your posts, enabling them to provide feedback on social media posts. By utilising this feature, clients can provide their opinion on draft posts or provide their thoughts on the latest posts that are being published.

Real-Time Updates

Get real-time updates for all your posts and discussions, allowing seamless collaboration with clients or teams. businesses can stay updated with the latest messages from teams or the impressions generated from social media channels.

Activity Timelines

Filters

Filter through the collaboration posts according to specific preferences such as tags or message types to limit the number of posts that can be shown on screen. This enables businesses to find the messages from their team members quickly and easily.

Analysis

Audience Reports

Audience reports are a valuable resource to help businesses understand and grow closer to their audience. These reports can provide detailed insights into the demographics, interests, and behaviors of followers.

Track Brand Performance

By leveraging the power of audience reports, businesses can gain valuable insights into their social media performance on different platforms to identify areas that will need improvement in future posts.

Custom Reports

Specify timeframes and key metrics for generating a customised report that aligns with the business's needs and requirements, all achieved effortlessly with just a few clicks.

Schedule and Automate Reports

Reports generated by social media management software provide valuable insights into the performance of businesses on social media. By analysing these reports, businesses can track how their influence is growing on various social media platforms.

Set automatic generating reports based on the metrics and timeframes the business requires. Keep these reports team member specific, or send them out to the whole team.

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How Zoho Social Helps You

Develop Business

Expand your business with efficient and impactful social media campaigns, leveraging analysis reports to discern the most promising strategies and pinpoint the strengths and weaknesses of each campaign for effective optimisation. Additionally, Customise the reports to cater to different demographics and identify the target audience of the business accurately.

Automate Processes

Stay up-to-date with comments, likes and shares on posts through automated processes. This increases the understanding of audience engagement levels and identifies the best strategies for increasing engagement and building a strong social media following through interaction. Utilising these features, businesses can get ahead of their timeline by scheduling posts. This enables businesses to plan ahead and saves valuable time.

Business Personalisation

A crucial aspect of social media management software lies in its personalisation features. These encompass scheduled post calendars, allowing businesses to set their posting schedule to create repeating posts. These also use customised workflows that establish approval rules, allowing businesses to define what should happen upon user interactions.

What Can We Do For You?

In the dynamic landscape of digital marketing, where social media management is pivotal for business growth, the initial steps can be daunting. However, our team at Digital Scientists, as trusted Zoho authorised partners with expertise, is here to guide businesses. Leveraging our experience, we assist businesses in maximising user engagement, strategically building their social media presence, and effectively expanding their audience.

Our Expertise

Nurturing business growth via social media is a challenging endeavor. Yet, with the expertise of our seasoned team at Digital Scientists, businesses can establish a tailored and resilient social media presence. Through a strategic approach involving regular posts to enhance user engagement and targeted outreach to specific audiences, we ensure a steady flow of traffic that propels the business forward.

Schedule

Leveraging the scheduling feature, our team at Digital Scientists excels in strategic planning for businesses. We can meticulously schedule posts, ensuring precision in their publication. Moreover, we guarantee that all social media channels associated with the business are seamlessly connected. This ensures each post is not just uploaded but is uniquely crafted to cater to the nuances of each platform, maximising its impact across the digital landscape.

Monitor

Our team at Digital Scientists facilitates businesses in gaining profound insights from their posts. We employ live stream monitoring, a feature that meticulously tracks user interactions with posts, providing a comprehensive understanding of user engagement. Moreover, our team can craft a dedicated dashboard for businesses. This dashboard presents crucial social media metrics in easily manageable columns, enabling businesses to efficiently monitor trends and identify significant variations that warrant attention and consideration.

Analyse

Insights serve as invaluable assets, offering businesses a competitive edge in their marketing endeavors. With our adept team at Digital Scientists, we specialise in constructing robust and insightful reports. These reports delve into the specifics of the target demographic and meticulously scrutinise the performance of each social media page dedicated to promoting the business. Furthermore, we excel in refining social media posts until we identify the optimal-performing content.

Collaborate

Effective collaboration among users is pivotal for streamlined teamwork within a business. An important factor of this collaboration is the implementation of roles. By meticulously defining roles, businesses can empower knowledgeable users while limiting the authority of those who may be less familiar. The collaborative aspect becomes particularly beneficial when crafting posts, as insightful feedback plays a crucial role in the design process.

Zoho Social Queries

Is Zoho Social Free?

Zoho social does have a 15-day free trial, and a free tier that provides limited features. To get the full experience of Zoho Social, businesses should opt for a paid plan. They can go for the standard £8/month plan which allows for home dashboards, multi-channel publishing and content scheduling. To get more out of this, there is also the professional plan for £22/month that gives businesses access to real-time notifications, bulk scheduling and post insights. Lastly, if businesses want the full experience, they should opt for the £35/month premium tier that enables content approvals, post exporting and extensive collaboration. Click here to learn more.

Why Can I Not Publish Posts To Instagram?

The restriction on Instagram posting is not an inherent issue with Zoho; rather, it stems from a challenge with the API utilised by Zoho to connect with Instagram. To fix this system, begin by logging into the connected Facebook account and navigate to "business integrations." Within this section, locate "Zoho Social" and opt to "remove" to disconnect Zoho Social. If prompted to delete all photos and videos, choose "no." Proceed to the Zoho Social dashboard, where users may find they can't post due to disconnection. In "settings," under "social channels," click "reconnect" next to Instagram. Follow the pop-up instructions, granting necessary permissions. Afterward, attempt posting again, and the issue should be resolved. It's important to note that this solution may require repetition.

Why Can't I Post Videos To My Social Media?

When businesses want to share videos across multiple platforms concurrently, they may encounter challenges stemming from the distinct requirements of each platform. Platforms like X and TikTok, for instance, may not accommodate longer videos, with X allowing videos only between 5 and 140 seconds in length. LinkedIn imposes stringent criteria for acceptable video content. To facilitate successful multi-platform video sharing, businesses are advised to utilise videos with 720p quality in the mp4 file format. This approach enhances compatibility and ensures smoother compression, addressing the diverse specifications of various platforms.

Why Are My Instagram Links Unclickable?

In adherence to Instagram policies, any links included in posts are displayed as regular text and are not hyperlinked. For businesses aiming to guide users to specific websites, a recommended approach is to place those links within the account's bio. Subsequently, when creating a post, businesses can utilise captions such as "link in bio" to prompt users to visit the associated website.

Does Zoho Social Support Pinterest?

Certainly, Zoho Social seamlessly integrates with Pinterest. This integration empowers businesses to craft pins for boards within Social and promptly publish them to Pinterest. Moreover, businesses can schedule these pins for specific events or to establish a well-planned post timeline. Leveraging these features, multiple users can simultaneously contribute to the pin, ensuring efficient teamwork and the creation of a compelling end product.

Can I Reply To Instagram Direct Messages From Zoho Social?

Businesses can effectively respond to their Instagram Direct Messages (DMs) directly from Zoho Social, provided they have linked their business Instagram account. Without this connection, responding to DMs is not possible. For businesses that were already connected to Instagram before this feature was introduced, they might need to disconnect and then reconnect their accounts to ensure the change takes effect. Refer to the first tab of this accordion for instructions on how to do this.

Can I See How My Posts Will Look Before They Go Onto My Timeline?

Yes, Zoho Social's Instagram grid view feature empowers businesses to preview the arrangement of their upcoming posts within the timeline of their Instagram accounts. This unique feature is exclusive to Instagram and is not available for other social media platforms. To utilise this feature, navigate to the scheduling calendar on Zoho Social. Locate the "Instagram preview" button in the top right corner and click on it. This action will load a preview showcasing how the Instagram page will appear with the scheduled posts.

Why Can't Zoho Social Tag In Instagram?

Zoho Social does facilitate various types of tagging on Instagram, encompassing image and location tagging. However, the API limitations connecting Zoho Social and Instagram restrict the display of suggestions when using @mentions. Businesses must manually input the full username of the account they wish to tag. Once the post is live, the user will be successfully tagged in the post.

Why Can I Not Customise Images On My Drafts?

The process is straightforward. When initially crafting a post, businesses have the ability to edit images. However, this functionality is currently unavailable when accessing a draft. Zoho is actively working on integrating this feature into the draft editing process. Presently, image editing is confined to the initial creation phase of a post.

Does Zoho Social Track My X Character Limit?

Currently, Zoho Social does not support the new formatting features and extended post count introduced in X Premium. The reason for this limitation lies in the recent introduction of these features, and Zoho developers have not yet had the opportunity to incorporate the necessary changes. Updates are underway, and once X enables its API to handle these features, Zoho will implement a solution. In the meantime, businesses must adhere to the default character limit and formatting options.

Can I Access My Zoho Social Calendar On My Phone?

Regrettably, the calendar feature available in the regular desktop version of Zoho Social is not currently supported in the mobile application. While developers are actively working on addressing this limitation, the feature remains unavailable for mobile devices at present. Enhancements are anticipated in future updates to provide a more comprehensive mobile experience for users.

Zoho Social Integrations

Social Media

There is a diverse array of social media platforms that can integrate with the application, providing businesses with a robust toolkit to enhance their online presence. Notable platforms in this integration lineup include Facebook, X, LinkedIn, and Instagram, among others. This integration empowers businesses to actively connect with their audience, promptly responding to feedback and fostering meaningful interactions. Moreover, businesses can leverage these platforms as powerful tools for promotional endeavors, channeling traffic to their website through strategically crafted posts.

Facebook

YouTube

TikTok

Instagram

Additional Applications

The software encompasses a diverse range of application integrations, providing businesses with a suite of tools. Among these integrations are Zoho's own applications, such as Zoho CRM and Zoho Desk. These generate seamless leads from social media profiles and streamlines customer support processes respectively. Another impactful integration is Canva. This integration empowers businesses to craft visually compelling designs for their posts, offering a platform for creative customisation.