Paid advertising for trades
AdSpark runs Google Ads, Meta Ads and LinkedIn Ads for UK trade and service businesses — fully managed campaigns where every pound of budget is accountable and every lead is tracked.
Ad channels
Appear at the top of Google for high-intent searches — emergency plumber, MOT near me, electrician near me. Pay only per click.
→Pay-per-lead ads with the Google Guaranteed badge — appearing above standard search results and above regular Google Ads.
→Awareness and retargeting campaigns on Facebook and Instagram — reaching local customers with interest and demographic targeting.
→Lower average CPCs than Google with a professional demographic skew. The overlooked paid search channel — and profitable for it.
→Reach niche communities through subreddit targeting. 20M+ UK monthly users, highly specific audiences, less advertiser competition.
→Target by job title, seniority, company and industry. The only platform that reaches B2B decision-makers with genuine professional precision.
→Reach 35M+ UK monthly viewers with TrueView video ads — you only pay when someone watches 30 seconds or engages with your ad.
→Re-engage website visitors who didn't enquire first time. Retargeted audiences convert at up to 70% higher rates than cold traffic.
→Dedicated landing pages built for conversion — not your homepage. Campaign-specific pages convert 3–5× better than generic pages.
→How AdSpark works
Most trade businesses that have tried Google Ads before wasted money because the campaigns weren't set up for their specific services and area. AdSpark is different — we track every lead, optimise based on what converts and report in plain English.
The real problem
The average UK SME running Google Ads without specialist management wastes 40–60% of their budget on irrelevant clicks. You're paying to appear — not to convert. AdSpark exists to fix that.
Management fees below are separate from your advertising budget, which is paid directly to the platforms. Indicative figures, confirmed at a free discovery call once we know your market and spend.
A properly built account you own, whether we manage it afterwards or not.
For trades and local businesses running Google Search or Local Services Ads.
Multi-campaign management for established businesses with real budgets.
Search, social, video and retargeting run as one coordinated programme.
Enterprise media management with governance, SLAs and board-level reporting.
No packaged option for that combination — it's a conversation. Book a free discovery call and we'll scope it properly.
FAQs
For most trade businesses, a minimum of £500–£800 per month in ad spend generates enough data to optimise effectively. Lower budgets are possible in less competitive areas. We advise on the right budget based on your market during the free audit.
We build dedicated landing pages for each campaign as standard. Generic homepage traffic converts significantly worse than purpose-built pages — and the cost of building them is quickly recovered in better conversion rates.
Google Search Ads can generate enquiries within the first week. The first 2–4 weeks involve optimisation as we gather data on which keywords and ads convert best — this is normal and expected.
Yes. We audit existing accounts, identify what's wasting budget and restructure campaigns for better performance before taking over management.
We set up call tracking and form submission tracking so every lead is attributed to its source. Monthly reports show exactly what your budget generated — calls, form fills and their cost per lead.
No. AdSpark operates on a rolling monthly basis. We're confident in the results we deliver and don't need to lock clients in to keep them.
The cost of inaction
Running Google or Meta ads without active management isn't neutral — it's actively wasteful. Budget that should be generating leads is funding poor placements, wrong audiences, and campaigns that haven't been optimised in months.
Industry research consistently shows 45–60% of unmanaged ad spend is wasted on irrelevant clicks, poor placements and untargeted audiences. On a £1,000/month budget, that's up to £7,200 per year funding clicks that never convert — money a well-managed account would be turning into booked jobs.
Google Ads and Meta both have strict policies around ad content, landing pages and business verification. Policy violations can result in account suspension — meaning your entire ad account is frozen, often with no advance warning. Recovery can take weeks and requires formal review.
Competitors with managed, optimised campaigns can bid on your brand name, appear above you for your core keywords, and gradually capture the market share your budget should be defending. Unmanaged accounts lose quality score over time — meaning you pay more per click than a well-managed competitor.
Free ad audit for existing campaigns, or a strategy call for businesses starting from scratch. No obligation, no jargon.
