QuickFireSEO

SEO audit service UK

Find out exactly why your site
isn't ranking — and how to fix it.

Most SEO problems are invisible until they cost you revenue. QuickFireSEO's professional SEO audit uncovers every technical fault, on-page weakness, backlink risk and content gap holding your site back — then tells you what to fix first, in plain English, within 5 working days.

Technical SEO auditOn-page auditBacklink auditCore Web VitalsAI search readinessContent audit
SEO Audit — Priority Issues
Core Web Vitals failing on mobileCritical
43 pages blocked by robots.txtCritical
Duplicate title tags (18 pages)High
Thin content below 300 wordsHigh
Missing structured data / schemaMedium
12 toxic backlinks pending disavowMedium
5working day delivery
6audit pillars covered
PlainEnglish output — no jargon
Priorityaction plan included
Videowalkthrough as standard

The problem

You know your traffic could be better.
You just don't know what's blocking it.

📉

Traffic dropped and you don't know why

A Google algorithm update, a technical change during a site rebuild, a crawl block introduced by accident — any of these can cause sudden, significant traffic drops. An audit identifies the cause within days, not months of guessing.

👻

You're invisible for terms you should rank for

Your competitors show up on page one; you do not. The gap is rarely down to one thing. It's usually a combination of thin content, weak technical foundations and poor internal linking that compound into invisibility.

💸

You're spending on ads to replace organic traffic you should own

Google Ads spend is often masking organic weakness. Businesses paying £2,000–£10,000/month in PPC frequently have fixable SEO issues that, if resolved, would dramatically reduce their paid dependency.

🏗

You're about to relaunch or migrate your site

Website migrations are one of the most common causes of permanent SEO damage. A pre-migration audit establishes what you currently rank for; a post-migration audit catches the errors before they compound.

⚠️

You've received a Google manual action or penalty

Manual actions from Google require specific remediation steps. A targeted penalty audit identifies the exact violations — unnatural links, thin content or cloaking — and produces a reconsideration request plan.

🤔

Your SEO agency isn't producing results

If you've been paying for SEO for 6+ months and organic traffic is flat, an independent audit tells you why. We audit sites for clients who want a second opinion on work their current or former agency has produced.

What is an SEO audit?

A complete diagnostic of
everything affecting your rankings.

An SEO audit is a systematic review of every factor that determines how well your website ranks in search engines. It covers how Google crawls and indexes your site, whether your pages are properly optimised for target keywords, the quality and safety of your backlink profile, how fast your pages load, and whether your content meets the quality standards Google's algorithm now expects.

A professional SEO audit — as opposed to a free automated scan — involves human analysis. Automated tools can flag issues, but they cannot determine which issues matter, why traffic actually dropped, or what to prioritise given your specific situation. That requires experience and judgment.

QuickFireSEO audits are carried out by experienced SEO specialists, not offshore juniors running tools. The output is a structured, prioritised report that tells you exactly what to fix and in what order — not a 200-item checklist you have no idea how to act on.

Free SEO audit tools vs a professional audit

Free toolLists every issue, no context
Free toolFlags 200 warnings — all treated equally
Free toolNo explanation of commercial impact
Free toolCannot analyse content quality
Free toolNo competitor benchmarking
QuickFireSEOIssues ranked by revenue impact
QuickFireSEOHuman analysis — context, not just data
QuickFireSEOPlain-English explanations throughout
QuickFireSEOContent quality and E-E-A-T review
QuickFireSEOCompetitor gap analysis included

Audit pillars

Six pillars — every angle
your rankings depend on.

01

Technical SEO audit

The foundation of every ranking. Technical issues prevent Google from crawling, rendering and indexing your pages correctly — making every other SEO effort less effective. We check:

  • Crawlability — robots.txt, crawl directives, crawl budget efficiency
  • Indexation — pages indexed vs pages live, Google Search Console coverage errors
  • HTTPS and security certificate setup
  • XML sitemap structure and submission status
  • Core Web Vitals: LCP, INP, CLS — across mobile and desktop
  • Page speed and server response times
  • Mobile usability — tap targets, viewport configuration, content parity
  • Structured data / schema markup (LocalBusiness, Product, FAQ, Article, BreadcrumbList)
  • Canonical tags and hreflang for international or multi-domain setups
  • Redirect chains and broken links (internal and external)
  • JavaScript rendering issues — content hidden from crawlers
  • Pagination and faceted navigation (critical for ecommerce)
02

On-page SEO audit

Even technically sound sites underperform when on-page signals are weak. We review every key on-page element across your primary pages:

  • Title tags — uniqueness, keyword inclusion, character length, click-through appeal
  • Meta descriptions — existence, quality, whether they drive clicks
  • H1/H2/H3 heading structure — clarity, keyword alignment, single-H1 rule
  • Keyword placement and density — primary and secondary terms on each page
  • Image alt text — descriptive, keyword-aware, not keyword-stuffed
  • Internal linking — anchor text quality, link equity distribution, orphan pages
  • URL structure — descriptive, lowercase, hyphenated, logical hierarchy
  • Duplicate content — across pages, thin pages under 300 words, near-duplicate variants
03

Content and E-E-A-T audit

Google's Helpful Content standards and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) are now central ranking factors. Thin, generic or AI-generated-without-oversight content actively suppresses rankings. We assess:

  • Content depth and topic coverage vs top-ranking competitors
  • E-E-A-T signals: author credentials, About page, trust signals, citations
  • Helpful Content compliance — does content satisfy user intent or just target keywords?
  • Content freshness — outdated statistics, old dates, stale information
  • Topic gaps — queries your site should rank for but has no content covering
  • Cannibalisation — multiple pages targeting the same keyword, splitting ranking signals
  • Informational vs commercial intent alignment — right page type for each query
04

Backlink and off-page audit

Your backlink profile is a vote of confidence from other websites. Toxic links can trigger ranking suppression or manual penalties. Missing links in competitive niches limit how far you can rank. We analyse:

  • Total backlink profile: domain count, link diversity, referring domain authority distribution
  • Toxic and spammy links — low-quality directories, link farms, unnatural anchor patterns
  • Anchor text distribution — branded vs exact-match vs generic (over-optimisation is penalised)
  • Competitor backlink gap — links your top 3 competitors have that you do not
  • Lost backlinks — links that previously existed but have been removed
  • Link velocity — sudden spikes or drops that may signal manipulation or penalty risk
  • Disavow file review — ensuring no authoritative links are being incorrectly disavowed
05

AI search and GEO readiness audit

AI Overviews in Google, Perplexity, ChatGPT and Gemini are changing how search traffic is distributed. Brands that appear inside AI-generated answers earn visibility that does not show up in traditional rank tracking. We assess:

  • AI Overview appearance for your target queries — are you being cited?
  • Structured data completeness — schema markup helps AI engines understand and surface your content
  • E-E-A-T signals that make your brand a credible AI source
  • Conversational query coverage — are you answering the long-tail questions AI engines pull from?
  • Featured snippet optimisation — the precursor to AI Overview inclusion
  • Brand entity establishment — is your business clearly understood by Google's Knowledge Graph?

This pillar is included as standard — most UK SEO agencies do not yet audit for AI search visibility.

06

Local SEO and UK compliance audit

For UK businesses targeting local customers or operating in regulated sectors, there are additional signals that directly affect visibility. We review:

  • Google Business Profile — completeness, category selection, review volume and recency
  • NAP consistency — Name, Address, Phone number across all citations
  • LocalBusiness schema markup and UK-specific attributes
  • Companies House structured data and UK trust signals
  • GDPR cookie consent implementation — an incorrectly configured consent banner can block Google Analytics and distort your data
  • .co.uk vs .com canonicalisation — correct handling prevents duplicate indexation across domains
  • Local citation profile — Yell, Thomson Local, industry directories relevant to your sector

Our process

From briefing to priority action plan
in 5 working days.

01

Discovery call (Day 1)

A 30-minute call to understand your business, target audience, key pages, competitor landscape and what you already know about your SEO problems. We also get access to Google Search Console and Google Analytics so we are working with your real traffic data, not guesses.

02

Crawl and data collection (Days 1–2)

We run a full crawl of your site using enterprise-grade tools (Screaming Frog, Ahrefs, SEMrush) combined with your live Google Search Console data. This produces the raw data set covering every page, every link, every error and every signal.

03

Human analysis (Days 2–4)

This is where QuickFireSEO differs from an automated audit. An experienced SEO specialist reviews the data, determines which issues are causing measurable ranking suppression, and maps findings to revenue impact. Not every 404 matters. Not every missing alt tag is worth fixing this month. We tell you what does matter and why.

04

Report production and prioritisation (Day 4)

We produce a structured audit report organised by priority tier — Critical, High, Medium, Low — with plain-English explanations of each issue, why it matters, and step-by-step instructions for fixing it. No jargon. No screenshots without context. No 200-item list you cannot act on.

05

Video walkthrough and Q&A call (Day 5)

You receive a recorded video walkthrough of the full report — so you can share it with your developer, internal team or board without needing us on every call. We then hold a live Q&A session to answer questions and agree next steps. The video is yours to keep and rewatch.

Deliverables

What you receive from
a QuickFireSEO audit.

Every SEO audit engagement produces a complete set of outputs — structured for clarity, built for action. Not a PDF full of charts, but a working document your team can implement from day one.

Request Your Audit
📋
Prioritised audit report

A structured document organised by Critical / High / Medium / Low priority — with plain-English explanations of every issue, its impact on your rankings, and step-by-step remediation instructions. No jargon. No acronyms without explanation.

🎥
Recorded video walkthrough

A narrated screen recording walking through the full report — what we found, why it matters, and what to do about it. Share with your developer, your board, or your marketing team without needing us on every call.

📊
Priority action plan

A standalone document listing the top 10–15 actions to implement first, with estimated effort (hours), estimated impact on rankings and traffic, and implementation guidance for each. Your 90-day roadmap starts here.

🔍
Competitor benchmarking snapshot

A summary showing how your site compares to your top 3 organic competitors across domain authority, backlink profile, page speed and content depth — so you can see exactly how far the gap is and where it comes from.

🤖
AI search visibility report

A review of your current appearance (or absence) in Google AI Overviews, Perplexity and ChatGPT for your core queries — with specific recommendations to improve your AI search footprint. Included as standard.

📞
Live Q&A call

A 45-minute video call to walk through findings, answer your questions and agree next steps. We can also discuss which issues you can fix internally vs which benefit from specialist support.

Investment

Transparent pricing — no open-ended
invoices or ambiguous scope.

SEO audit cost in the UK varies widely — from £500 for a shallow automated report to £7,500+ for enterprise-level technical work. Our pricing reflects the depth of human analysis, not the number of pages in a PDF. Fixed price. Defined scope. No surprises.

Starter Audit

£750

Ideal for: small business sites up to 50 pages, blogs, local service businesses

  • Technical SEO review (up to 50 pages)
  • On-page audit (top 10 priority pages)
  • Core Web Vitals and mobile check
  • Basic backlink profile review
  • Plain-English priority report
  • Recorded video walkthrough
  • Live Q&A call (30 min)
Get a Starter Audit
Most popular

Growth Audit

£1,500

Ideal for: SME websites 50–500 pages, ecommerce stores, professional services

  • Full technical SEO audit (up to 500 pages)
  • On-page audit (up to 30 priority pages)
  • Content and E-E-A-T review
  • Full backlink audit with toxic link identification
  • Competitor gap analysis (top 3)
  • AI search visibility report
  • Priority action plan (top 15 fixes)
  • Recorded video walkthrough
  • Live Q&A call (45 min)
Get a Growth Audit

Enterprise Audit

From £3,000

Ideal for: large sites 500+ pages, multi-site setups, ecommerce with complex faceted navigation

  • Full technical audit — unlimited pages
  • On-page and content audit — all priority sections
  • Full E-E-A-T and Helpful Content review
  • International SEO and hreflang review
  • Deep backlink audit with disavow recommendation
  • Competitor benchmarking (up to 5 competitors)
  • AI search visibility and GEO strategy
  • Migration audit support (pre or post)
  • Full priority roadmap with effort estimates
  • Video walkthrough + 2x Q&A calls
Discuss Enterprise Audit

All prices exclude VAT. Prices are fixed — no hourly creep. Need a custom scope? Get in touch and we'll quote within 24 hours.

Industry-specific audits

Different sectors have
different SEO problems.

A one-size-fits-all audit misses the issues that matter most for your type of business. QuickFireSEO tailors the audit focus to your sector.

🛒

Ecommerce

Faceted navigation causing crawl waste, product page duplication, thin category pages, missing structured data for products and reviews, Core Web Vitals on product image-heavy pages.

🏢

B2B and SaaS

Weak topic authority vs larger competitors, content that targets engineers instead of buying committees, poor conversion architecture, missing comparison and alternative pages.

🏠

Local services and trades

Google Business Profile issues, local citation inconsistency, missing LocalBusiness schema, thin service area pages, NAP discrepancies across directories.

⚖️

Professional services (legal, financial, medical)

E-E-A-T signals for YMYL (Your Money Your Life) pages, author credential display, regulatory compliance content, trust signal gaps that Google's quality raters flag.

🏨

Hospitality and leisure

Review schema and star ratings, location page duplication, booking funnel technical issues, image performance, local SEO for multi-location businesses.

🔧

Pre/post site migration

Redirect mapping completeness, canonical setup, loss of ranking pages, Search Console coverage errors post-launch, backlink target preservation.

Why QuickFireSEO

What makes our SEO audit
different from every other agency.

5-day delivery — not 5 weeks

Most SEO agencies take 3–6 weeks to deliver an audit. We deliver within 5 working days. Speed matters: every week your critical issues go unfixed is another week of suppressed rankings.

🗣

Plain-English output — guaranteed

We do not produce audit reports full of technical jargon, acronyms and screenshots without context. Every finding is explained in plain English, with a clear explanation of why it matters to your business — not just to an SEO specialist.

💷

Revenue-weighted issue prioritisation

We rank issues by revenue impact, not technical severity. A missing image alt tag is not as important as 40 pages blocked from Google. Our priority tiers reflect what will actually move your traffic and revenue needle.

🤖

AI search included as standard

We check your visibility in Google AI Overviews, Perplexity and ChatGPT as standard — something most UK agencies do not yet audit. AI search is not a future trend; it is affecting click-through rates right now.

🎥

Video walkthrough — not just a PDF

Every audit includes a recorded narrated video walkthrough of the full report. Your developer can rewatch it. Your MD can review it. Your marketing team can share it. No telephone-game explanations through layers of your organisation.

📞

90-day follow-up check-in

We offer an optional 90-day follow-up call to review implementation progress, answer questions that arose during fixes, and identify any new issues. Most audits are delivered and forgotten. Ours is built for implementation.

FAQs

Questions about
our SEO audit service.

How much does an SEO audit cost in the UK?

Professional SEO audits in the UK range from £500 for a shallow automated report to £7,500+ for enterprise-level technical audits on large ecommerce or multi-site setups. QuickFireSEO's audits start at £750 for small business sites and £1,500 for SME growth audits. All prices are fixed — no hourly billing, no scope creep. The free audits offered by many tools (Ahrefs, SEMrush, Moz) are automated scans, not professional audits — they flag every possible issue without context or prioritisation.

How long does an SEO audit take?

QuickFireSEO delivers completed audits within 5 working days of receiving Google Search Console access and the initial discovery call. Most UK agencies take 3–6 weeks. For enterprise-level audits covering 500+ page sites, allow up to 10 working days. Rush delivery within 48–72 hours is available on request and subject to availability.

What's the difference between a free SEO audit and a paid professional audit?

Free automated audits (from tools like Ahrefs Site Audit, SEMrush Site Audit, Screaming Frog on the free tier) produce a list of every detectable issue with no context about severity, revenue impact or priority. They cannot assess content quality, E-E-A-T signals, competitor positioning, or why your traffic dropped. A professional SEO audit involves human analysis: an experienced specialist reviews the data, interprets it in the context of your specific business and market, and tells you what to fix first and why. The output is an actionable plan, not a data dump.

Do you work with WordPress, Shopify, Wix and other CMS platforms?

Yes. QuickFireSEO audits websites built on any CMS or technology stack — WordPress, Shopify, Magento, WooCommerce, Wix, Squarespace, Webflow, custom-built sites and headless setups. CMS-specific issues (Wix's URL structure limitations, Shopify's duplicate pagination problems, WordPress plugin conflicts) are called out explicitly in the audit with platform-specific remediation guidance.

Can you audit our site before or after a website redesign or migration?

Yes, and we strongly recommend it. Pre-migration audits establish a baseline of what currently ranks so that redirect mapping is comprehensive and no ranking pages are lost. Post-migration audits catch errors introduced during the rebuild — blocked URLs, changed canonical tags, missing redirects — before they cause lasting damage. Website migrations are one of the most common causes of sudden, severe ranking drops in the UK.

We noticed a traffic drop. Can an audit tell us what caused it?

Usually yes. The most common causes of sudden traffic drops in Google are: a core algorithm update impacting your content quality or E-E-A-T signals; a technical change (accidental noindex tag, robots.txt update, canonical error) introduced during a site update; a Google manual action penalty; a significant loss of backlinks; or a competitor dramatically improving their SEO. A targeted traffic-drop audit reviews your Google Search Console data against algorithm update timelines, crawl changes and backlink history to identify the most likely cause and the appropriate remediation.

How often should we get an SEO audit?

We recommend a full SEO audit at least twice a year — typically January and July — to catch issues that have accumulated over time and to adapt to Google algorithm updates. Additionally, an event-triggered audit is sensible before or after: a website redesign or CMS migration; a domain change; expanding into new markets or adding significant new content; or after a noticeable traffic drop or spike. Many businesses also commission an audit before engaging a new SEO agency to establish a baseline.

Will you help implement the recommendations or just give us the report?

Both options are available. The audit report and action plan are fully self-contained — a competent developer or in-house team can implement the recommendations directly from the document. Alternatively, QuickFireSEO can implement the fixes as part of an ongoing SEO retainer or a one-off implementation project. We can discuss which approach makes most sense for your team during the Q&A call.

Do you provide SEO audits for businesses outside London?

Yes. QuickFireSEO serves UK businesses nationwide — from London and Manchester to Edinburgh, Cardiff and Belfast. All audit work is conducted remotely. We work with clients across all UK regions and in any industry. For local SEO audits, we tailor our review to the specific local search landscape relevant to your target area.

What access do you need to conduct the audit?

We require read-only access to Google Search Console (this is the most important data source) and, ideally, read-only access to Google Analytics. We do not need FTP access, database credentials or CMS admin access for the audit itself — though providing a test login for a staging environment can be useful for rendering tests on JavaScript-heavy sites. All access is granted via Google's standard sharing mechanism and can be revoked immediately after the audit.

Can you audit our site for AI search visibility specifically?

Yes. AI search visibility — whether your content appears in Google AI Overviews, Perplexity, ChatGPT or Gemini responses — is included as a standard pillar in all QuickFireSEO audits. We check which of your target queries now trigger AI Overviews, whether your brand is being cited as a source, and what structured data and content signals would improve your inclusion rate. This is an area most UK SEO agencies do not yet audit systematically.

Find out what's holding your site back — and exactly what to fix first.

A QuickFireSEO audit gives you a complete picture of your SEO health, a prioritised action plan and a plain-English report you can actually act on. Delivered in 5 working days. Fixed price. No jargon.