• Tag Management

    Empowering your data

    Empower Your Insights: Streamline Data Flow, Unveil Customer Journeys, and Maximize ROI with Tag Management.

What Is Tag Management?

Tag Management is a means to collect and move data between a site or mobile app session and the technology vendor. You can employ tag management to track across ad campaigns in order to see a customer's journey through a site, re-engage with previous visitors who have shown interest before and better understand what kind of return on investment (ROI) is being generated. Clean data is essential to measuring ROI and should be a priority prior to launching.


Tag Management Systems (TMS) have made this process easier, allowing you to make additions and changes to your website's code without the need for editing the code itself. A TMS can gather information you want to track and pass the data on to ad tech platforms. Marketers will generally deploy one tag on their pages (a sort of master tag), then use an intuitive web interface to edit, add or remove additional vendor tags.  Our experts are here to help your website thrive through the set-up and use of tag management.

Tag Management Systems help to manage the lifecycle of tags used to track activity on sites. It's important to regularly purge old tags from your tracking system so as not to slow the load speed of your site. One way to influence a quicker load speed is launching tags simultaneously through a TMS; tags will be fired (a tag will 'fire' when its code runs on a web page) at once instead of one after the other.

Main Uses Of Tag Management

Site Analytics

Tag management software emerges as an invaluable asset in evaluating business website analytics. Its prowess lies in its capacity to monitor user preferences and discern the performing pages within your website's domain. Far beyond just monitoring, such software unveils its versatility by generating heatmaps that display the pages garnering the most traction, while also offering insights into user interactions and engagements on these pages, thereby pinpointing their interests and activities.

Simple Tracking

The majority of tag management systems use a user-friendly and intuitive design, streamlining the process for your business to configure tracking tags. Within a matter of seconds, these tags can seamlessly integrate into your website, opening the gateway to insights. These systems are also engineered for simplicity, eliminating the need for coding knowledge on your part. This means that even without a coding background, you can harness the power of these systems to fortify your data collection.

User Security

One of the most important factors to any tag management system lies in the capacity to impose data restrictions on user information acquisition. This functionality empowers your business to select only the data that holds relevance to your operations, thereby circumventing the collection of information that might prove inconsequential to your systems' functionality. This control over data gathering guarantees that your efforts are focused solely on procuring the insights vital to your business objectives.

Main Uses Of Tag Management

Site Analytics

Tag management software emerges as an invaluable asset in evaluating business website analytics. Its prowess lies in its capacity to monitor user preferences and discern the performing pages within your website's domain. Far beyond just monitoring, such software unveils its versatility by generating heatmaps that display the pages garnering the most traction, while also offering insights into user interactions and engagements on these pages, thereby pinpointing their interests and activities.

Simple Tracking

The majority of tag management systems use a user-friendly and intuitive design, streamlining the process for your business to configure tracking tags. Within a matter of seconds, these tags can seamlessly integrate into your website, opening the gateway to insights. These systems are also engineered for simplicity, eliminating the need for coding knowledge on your part. This means that even without a coding background, you can harness the power of these systems to fortify your data collection.

User Security

One of the most important factors to any tag management system lies in the capacity to impose data restrictions on user information acquisition. This functionality empowers your business to select only the data that holds relevance to your operations, thereby circumventing the collection of information that might prove inconsequential to your systems' functionality. This control over data gathering guarantees that your efforts are focused solely on procuring the insights vital to your business objectives.

Benefits Of Tag Management

Discover the compelling advantages of integrating tag management systems into your business operations. These versatile systems have gained widespread adoption, finding utility across various industries globally. Notably, a substantial 48% of websites worldwide have already implemented some form of tag management, underlining its significance in enhancing digital strategies and data management practices.

Lower Reliance On Technical Systems

Your business can rest assured, even if you're not well-versed in the intricacies of the tag system, as it is designed for simplicity and dependable functionality, regardless of the system your business employs.

Data Control

Through the use of tag systems like Google, your business gains the ability to control the data sent to vendors. In such instances, only data specified by you will be transmitted to ensure data privacy and security.

Less Page Load Time

The implementation of tags could potentially slow down load times due to the required code. Opting for Google Tag Management will result in considerably swifter load times compared to using other tag management systems.

Previews Of Formatting & Security

Prior to the actual deployment of your tags, Google Tag Manager presents a function known as preview mode. This enables your business to preview the tags and assess their security level before they are fully rolled out on your website.

Cost Saving

By employing a tag management system, your business can lower labor costs, as the process of adding tags to your website is more time-efficient than developing rules to initiate these tag management systems from the ground up.

Authorized Employees

In order to guarantee security and prevent any data leakage, authorization will be granted to designated users for tag editing on the website. Those without proper authorization will be required to talk to an admin to make any edits.

Benefits Of Tag Management

Discover the compelling advantages of integrating tag management systems into your business operations. These versatile systems have gained widespread adoption, finding utility across various industries globally. Notably, a substantial 48% of websites worldwide have already implemented some form of tag management, underlining its significance in enhancing digital strategies and data management practices.

Lower Reliance On Technical Systems

Your business can rest assured, even if you're not well-versed in the intricacies of the tag system, as it is designed for simplicity and dependable functionality, regardless of the system your business employs.

Data Control

Through the use of tag systems like Google, your business gains the ability to control the data sent to vendors. In such instances, only data specified by you will be transmitted to ensure data privacy and security.

Less Page Load Time

The implementation of tags could potentially slow down load times due to the required code. Opting for Google Tag Management will result in considerably swifter load times compared to using other tag management systems.

Previews Of Formatting & Security

Prior to the actual deployment of your tags, Google Tag Manager presents a function known as preview mode. This enables your business to preview the tags and assess their security level before they are fully rolled out on your website.

Cost Saving

By employing a tag management system, your business can lower labor costs, as the process of adding tags to your website is more time-efficient than developing rules to initiate these tag management systems from the ground up.

Authorized Employees

In order to guarantee security and prevent any data leakage, authorization will be granted to designated users for tag editing on the website. Those without proper authorization will be required to talk to an admin to make any edits.

Tag Management Features

Tag Technology
Usability
User Roles
Custom Events
Templates
Tag Consent Settings
Tag Technology

Asynchronous Tag Loading

Enabling asynchronous firing of tags ensures their independent activation. This approach, where tags don't all trigger simultaneously, significantly enhances website performance by facilitating quicker webpage loading and more efficient data collection.

Reusable Variables

Using this tag technology, businesses such as yours have the ability to establish reusable variables as repositories for crucial elements that might be required. These variables can subsequently be employed repeatedly for each tag that your business necessitates.

Server Side Tagging

For optimizing webpage load times, server-side tagging should be implemented. This enables you to relocate third-party tags away from your site and store them in a container. This eliminates the need for them to load directly onto the site, resulting in improved load times.

Tag Sequencing

Tag sequencing empowers you to precisely outline the actions associated with each tag during page load. This enables you to control the sequence in which your tags are activated, ensuring that you can gather the necessary data in a desired order.

Tag Blacklist

For maintaining the security of your website, it's recommended to implement a tag blacklist. This allows you to specify certain tags or tag categories that are permitted to be triggered on your webpages, while preventing the activation of others to prevent any data leakage.

Tag Pausing

If a tag is not functioning as intended or requires editing, you have the option to temporarily halt its activation. This allows you to modify the tag and its functionality without collecting any unnecessary or unwanted user data during the editing process.

Usability

Easy-To-Use Interface

Even if you're not tech-savvy, tag management remains user-friendly thanks to its straightforward interface. It's designed to be intuitive and user-friendly, ensuring that individuals with limited technological expertise can still navigate and utilize it effectively.

Folders

For aiding in the organization of your tags, Google Tag Manager offers a folder feature. This functionality enables your business to categorize tags and triggers into distinct folders, streamlining their grouping and facilitating more convenient management.

Instant Search

To swiftly locate items within your tag management system, an instant search feature is available. This feature automatically suggests the most probable item you're seeking, streamlining the search process and saving time in finding the necessary information.

Quick Publishing

To expedite the process of editing your tags, the tag management system incorporates a rapid publishing feature. This implies that once you've finished adding or modifying tags, they are promptly deployed without any waiting period for your users.

Preview Mode

At times, the appearance of your website can be uncertain until it's tested. To ensure that adjustments can be implemented prior to tag publication, previews can be generated to provide a simulated representation of the live website that would be published.

Tag Overview

For a view of all the tags in operation on your website, you can utilize the tag overview feature. This enables your business to observe all active tags and their triggers. This way, tags that require editing or removal can be readily identified and managed through the menu.

Version History

Google Tag Manager maintains backups of previous versions of your website. This feature enables your business to revert to any specific point in time in case an addition made to the website causes any disruptions or damages the website due to lag or data breaches.

Workspaces

Workspaces facilitate seamless collaboration among your employees on the tasks they need to accomplish. By establishing workspaces, they can simultaneously work on tags without impacting other workspaces when their modifications are published.

User Roles

Multi-User Support

To boost efficiency and teamwork within your team, multi-user support enables them to share the same account while engaging in various actions on the site. This ensures that you can observe real-time updates on the activities carried out by your own team.

User-Level Permissions

User-level permissions serve as a crucial security measure. This guarantees that each user possesses their distinct permission level for accessing information. For instance, it allows you to grant an employee the ability to view tags on the site without allowing them to edit.

Approvals

Approvals introduce an additional tier of security to your tags. To ensure changes made to a tag are published to the site, an admin's approval is needed before the change becomes active. This measure prevents unauthorized users from introducing tags onto the website.

Zones

Zones enable users to independently deploy their tags within specific chosen areas on the website. This empowers each team to possess their distinct tag container, facilitating the collection of data essential for informing their business decisions.

Custom Events

Auto-Event Triggers

This functionality empowers your business to configure tags to automatically activate when specific event conditions are satisfied. The setup and utilization of this feature are straightforward and hassle-free, as it doesn't necessitate any additional code to be implemented.

On-Click

Tags can be triggered by a variety of conditions. Among these is the action of clicking on an element within the page. Whether it's a button or an image, your team can configure them to activate a tag whenever a click event occurs on the site they are working on.

Custom Triggers

Tags aren't limited to triggering only from on-click events; they can also be activated by custom events defined by your team. These events can encompass a wide spectrum, from hitting the play button on a video player to user interaction with widgets integrated on the page.

Form Submissions

Tags can also be activated by events like form submissions. The moment a user clicks the button to submit a form, a tag can trigger to collect data related to the form's content. This feature is simple to implement since it doesn't require any extra code.

Page Viewing

Tags can be initiated by the simple act of viewing a page. This can be accomplished through page redirects or when a user accesses a page, resulting in the triggering of a tag upon page load where the URL matches the parameters or during asynchronous loading.
Templates

Community Templates

The Community Template Gallery serves as an open platform function that empowers your business to select tag templates crafted by other vendors. These templates can subsequently be customized to align with your business requirements and preferences.

Custom Tags

If you're unable to locate templates that match your requirements, your business has the capability to create tags from the ground up, tailoring them to match your needs. These tags can be customized in any manner to enable your business to gather the data it needs.

Custom Templates

In addition to using templates developed by the community, your business can also make use of templates designed by Google. These templates can be easily customized by integrating your own custom variables, ensuring the collection of data in a more secure and streamlined manner.

Tag Consent Settings

Tag Consent Overview

This functionality permits your business to access a comprehensive overview of consent settings within a tag container. These overviews facilitate the streamlined process of assigning multiple consent types to tags simultaneously, ensuring swift and efficient organization.

Third-Party Tag Consent

Third-party tag consent empowers your team to identify the consent requirements for each tag. It also enables them to see whether additional consent types are necessary to ensure the secure activation of the tag, particularly when it involves the collection of personal data.

Tag Consent Types

Google Tag Manager offers compatibility with various types of tag consent requirements. In instances where a user declines to provide consent for a required type, the corresponding tag remains inactive. This is particularly noticeable for analytics cookies on websites.

Tag Management Features

Tag Technology
Usability
User Roles
Custom Events
Templates
Tag Consent Settings
Tag Technology

Asynchronous Tag Loading

Enabling asynchronous firing of tags ensures their independent activation. This approach, where tags don't all trigger simultaneously, significantly enhances website performance by facilitating quicker webpage loading and more efficient data collection.

Reusable Variables

Using this tag technology, businesses such as yours have the ability to establish reusable variables as repositories for crucial elements that might be required. These variables can subsequently be employed repeatedly for each tag that your business necessitates.

Server Side Tagging

For optimizing webpage load times, server-side tagging should be implemented. This enables you to relocate third-party tags away from your site and store them in a container. This eliminates the need for them to load directly onto the site, resulting in improved load times.

Tag Sequencing

Tag sequencing empowers you to precisely outline the actions associated with each tag during page load. This enables you to control the sequence in which your tags are activated, ensuring that you can gather the necessary data in a desired order.

Tag Blacklist

For maintaining the security of your website, it's recommended to implement a tag blacklist. This allows you to specify certain tags or tag categories that are permitted to be triggered on your webpages, while preventing the activation of others to prevent any data leakage.

Tag Pausing

If a tag is not functioning as intended or requires editing, you have the option to temporarily halt its activation. This allows you to modify the tag and its functionality without collecting any unnecessary or unwanted user data during the editing process.

Usability

Easy-To-Use Interface

Even if you're not tech-savvy, tag management remains user-friendly thanks to its straightforward interface. It's designed to be intuitive and user-friendly, ensuring that individuals with limited technological expertise can still navigate and utilize it effectively.

Folders

For aiding in the organization of your tags, Google Tag Manager offers a folder feature. This functionality enables your business to categorize tags and triggers into distinct folders, streamlining their grouping and facilitating more convenient management.

Instant Search

To swiftly locate items within your tag management system, an instant search feature is available. This feature automatically suggests the most probable item you're seeking, streamlining the search process and saving time in finding the necessary information.

Quick Publishing

To expedite the process of editing your tags, the tag management system incorporates a rapid publishing feature. This implies that once you've finished adding or modifying tags, they are promptly deployed without any waiting period for your users.

Preview Mode

At times, the appearance of your website can be uncertain until it's tested. To ensure that adjustments can be implemented prior to tag publication, previews can be generated to provide a simulated representation of the live website that would be published.

Tag Overview

For a view of all the tags in operation on your website, you can utilize the tag overview feature. This enables your business to observe all active tags and their triggers. This way, tags that require editing or removal can be readily identified and managed through the menu.

Version History

Google Tag Manager maintains backups of previous versions of your website. This feature enables your business to revert to any specific point in time in case an addition made to the website causes any disruptions or damages the website due to lag or data breaches.

Workspaces

Workspaces facilitate seamless collaboration among your employees on the tasks they need to accomplish. By establishing workspaces, they can simultaneously work on tags without impacting other workspaces when their modifications are published.

User Roles

Multi-User Support

To boost efficiency and teamwork within your team, multi-user support enables them to share the same account while engaging in various actions on the site. This ensures that you can observe real-time updates on the activities carried out by your own team.

User-Level Permissions

User-level permissions serve as a crucial security measure. This guarantees that each user possesses their distinct permission level for accessing information. For instance, it allows you to grant an employee the ability to view tags on the site without allowing them to edit.

Approvals

Approvals introduce an additional tier of security to your tags. To ensure changes made to a tag are published to the site, an admin's approval is needed before the change becomes active. This measure prevents unauthorized users from introducing tags onto the website.

Zones

Zones enable users to independently deploy their tags within specific chosen areas on the website. This empowers each team to possess their distinct tag container, facilitating the collection of data essential for informing their business decisions.

Custom Events

Auto-Event Triggers

This functionality empowers your business to configure tags to automatically activate when specific event conditions are satisfied. The setup and utilization of this feature are straightforward and hassle-free, as it doesn't necessitate any additional code to be implemented.

On-Click

Tags can be triggered by a variety of conditions. Among these is the action of clicking on an element within the page. Whether it's a button or an image, your team can configure them to activate a tag whenever a click event occurs on the site they are working on.

Custom Triggers

Tags aren't limited to triggering only from on-click events; they can also be activated by custom events defined by your team. These events can encompass a wide spectrum, from hitting the play button on a video player to user interaction with widgets integrated on the page.

Form Submissions

Tags can also be activated by events like form submissions. The moment a user clicks the button to submit a form, a tag can trigger to collect data related to the form's content. This feature is simple to implement since it doesn't require any extra code.

Page Viewing

Tags can be initiated by the simple act of viewing a page. This can be accomplished through page redirects or when a user accesses a page, resulting in the triggering of a tag upon page load where the URL matches the parameters or during asynchronous loading.
Templates

Community Templates

The Community Template Gallery serves as an open platform function that empowers your business to select tag templates crafted by other vendors. These templates can subsequently be customized to align with your business requirements and preferences.

Custom Tags

If you're unable to locate templates that match your requirements, your business has the capability to create tags from the ground up, tailoring them to match your needs. These tags can be customized in any manner to enable your business to gather the data it needs.

Custom Templates

In addition to using templates developed by the community, your business can also make use of templates designed by Google. These templates can be easily customized by integrating your own custom variables, ensuring the collection of data in a more secure and streamlined manner.

Tag Consent Settings

Tag Consent Overview

This functionality permits your business to access a comprehensive overview of consent settings within a tag container. These overviews facilitate the streamlined process of assigning multiple consent types to tags simultaneously, ensuring swift and efficient organization.

Third-Party Tag Consent

Third-party tag consent empowers your team to identify the consent requirements for each tag. It also enables them to see whether additional consent types are necessary to ensure the secure activation of the tag, particularly when it involves the collection of personal data.

Tag Consent Types

Google Tag Manager offers compatibility with various types of tag consent requirements. In instances where a user declines to provide consent for a required type, the corresponding tag remains inactive. This is particularly noticeable for analytics cookies on websites.

Tag Management Software

The realm of tag management software is marked by its diverse spectrum of offerings, ranging from user-friendly and straightforward systems to intricate, cutting-edge solutions. Regardless of their level of complexity, these systems are united by a singular objective: facilitating the seamless and secure collection of authorized user data through the implementation of tags. However, the extent and variety of features encompassed within these systems contribute to the distinctive advantages they bring to the table. Intriguingly, within this landscape, a host of tag management systems stand out, each wielding its own unique array of capabilities and benefits. These can range from systems  designed for small to medium-sized enterprises seeking an accessible and streamlined approach to data collection to catering for larger corporations with its intricate features that delve deep into data analytics and performance optimization. Ultimately, the diversity of these examples underscores the adaptive nature of tag management systems, offering tailored solutions to suit the distinct needs and goals of various enterprises.

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