Google Analytics

What We Do With Google Analytics

At Digital Scientists, we go beyond just setting up Google Analytics. We provide comprehensive support to optimize your Analytics experience and drive meaningful results for your business. Leveraging the power of Google Search Console, we dive deep into the technical aspects of your website, monitoring its crawl rate and analyzing when Google indexes your site. By understanding how search engines interact with your site, we gain valuable insights into keyword queries for which you rank in search engine results pages (SERPs). Armed with this knowledge, we can strategically tailor your website's content to align with the expectations of search engines, ensuring higher visibility and improved organic rankings. Our expert team works closely with you to devise a customized plan that focuses on boosting your website's performance, enhancing its relevance, and propelling it towards the top of SERPs. With our refined approach and data-driven strategies, we empower your business to achieve long-term success in the digital landscape.

Optimize Your Analytics

Leverage the power of Google Analytics to delve into the technical aspects of your website, optimizing your analytics to meet your standards.

Monitor Your Aspects

Regularly monitor your analytics to ensure everything is running smoothly and seize

new trends promptly for your business.

Understand Your Website

Harness the power of analytics

to gain insights into user behavior

and optimize your website's performance

What We Do With Google Analytics

At Digital Scientists, we go beyond just setting up Google Analytics. We provide comprehensive support to optimize your Analytics experience and drive meaningful results for your business. Leveraging the power of Google Search Console, we dive deep into the technical aspects of your website, monitoring its crawl rate and analyzing when Google indexes your site. By understanding how search engines interact with your site, we gain valuable insights into keyword queries for which you rank in search engine results pages (SERPs). Armed with this knowledge, we can strategically tailor your website's content to align with the expectations of search engines, ensuring higher visibility and improved organic rankings. Our expert team works closely with you to devise a customized plan that focuses on boosting your website's performance, enhancing its relevance, and propelling it towards the top of SERPs. With our refined approach and data-driven strategies, we empower your business to achieve long-term success in the digital landscape.

Optimize Your Analytics

Leverage the power of Google Analytics to delve into the technical aspects of your website, optimizing your analytics to meet your standards.

Monitor Your Aspects

Regularly monitor your analytics to ensure everything is running smoothly and seize new trends promptly for your business.

Understand Your Website

Harness the power of analytics to gain insights into user behavior and optimize your website's performance.

How We Use Google Analytics

Understanding Users

Through the utilization of Google Analytics, our team can collect valuable information and meaningful statistics that aid in comprehending your user base's preferences. This is achievable by discerning the sought-after information and relevant terms that users are exploring in connection with your business. By capitalizing on this insight, we can customize your business strategies to effectively attract new customers through their patterns.

Identifying Website Trends

Google Analytics possesses the capability to not only provide insights into individual user behaviors but also to uncover trends inherent to your website. These trends encompass a spectrum from distinct terms to the keywords that users are actively seeking. By recognizing and analyzing these trends, they can be strategically utilized to steer users towards your business offerings by capitalizing on what users are actively searching for.

Making Reliable Decisions

This tool holds substantial potential for bolstering your business endeavors. This stems from the fact that Google Analytics can significantly contribute to your decision-making processes. By pooling together data from users and trends, your business can scrutinize this information to ascertain the optimal direction for capitalizing on prevailing trends and charting its future course in the sector that your business is based in.

How We Use Google Analytics

Understanding Users

Through the utilization of Google Analytics, our team can collect valuable information and meaningful statistics that aid in comprehending your user base's preferences. This is achievable by discerning the sought-after information and relevant terms that users are exploring in connection with your business. By capitalizing on this insight, we can customize your business strategies to effectively attract new customers through their patterns.

Identifying Website Trends

Google Analytics possesses the capability to not only provide insights into individual user behaviors but also to uncover trends inherent to your website. These trends encompass a spectrum from distinct terms to the keywords that users are actively seeking. By recognizing and analyzing these trends, they can be strategically utilized to steer users towards your business offerings by capitalizing on what users are actively searching for.

Making Reliable Decisions

This tool holds substantial potential for bolstering your business endeavors. This stems from the fact that Google Analytics can significantly contribute to your decision-making processes. By pooling together data from users and trends, your business can scrutinize this information to ascertain the optimal direction for capitalizing on prevailing trends and charting its future course in the sector that your business is based in.

What Features Are In Google Analytics?

Google Analytics offers a comprehensive suite of features that enhance your business performance and customer retention. By gaining insights into your customers' behavior, you can optimize your website and uncover areas of improvement within your business operations. With its powerful capabilities, Google Analytics empowers you to make data-driven decisions and drive success.

Built-In Automation

Reporting

Advertising Workspace

Explorations

Data Collection & Management

Built-In Automation

Predictive Capabilities

Leveraging Google's advanced machine learning models, Analytics goes beyond data analysis and offers predictive capabilities to anticipate user behaviors such as purchases or churn rates. By utilizing these predictions, you can create targeted audiences to optimize conversions and improve user retention, unlocking the full potential of your business.

Proactive Insights

With its advanced capabilities, Analytics automatically identifies and presents valuable insights derived from your data, including significant changes, emerging trends, and growth opportunities that demand your attention. By leveraging these actionable insights, you can make informed decisions and capitalize on new avenues for business growth.

Privacy Modelling

Utilizing Google's machine learning models, you gain a comprehensive understanding of the customer journey, empowering you to analyze customer behavior and conversions based on observed, first-party, and consented data. This holistic approach enables you to uncover valuable insights and make data-driven decisions to optimize your business strategies.

Reporting

Real-Time Reporting

By utilizing real-time reporting, you can actively monitor the current state of your website and respond to any changes that arise. This enables you to address issues or seize opportunities, ensuring that your website remains dynamic and optimized for optimal performance.

Acquisition Reports

Gain insights into user acquisition by analyzing how users arrive at your website, providing a clear understanding of the effectiveness of your marketing. Uncover the sources of your traffic through various paid and organic channels, enabling you to assess the impact.

Engagement Reports

By using engagement reports, you can see how your site is gaining traffic. By using Event reports you can gain insights into user events, using Conversion reports allows you to assess the impact of your business channels and Page reports identify the most impactful pages.

Monetization Reports

Monetization reports enable your business to see how much revenue is made from origins such as e-commerce, subscriptions or advertisements. Google Analytics allows you to view purchase activities and gain insight on advertisement revenue you may have made.

Data Freshness

To make faster decisions, Google Analytics ensures that the data you are given is always fresh and appears within an hour after it has been collected. Not only does this mean you can analyze the data quickly, but easily gain insights through their 360 program.

Sub-Properties

To break up all your data to make it easier to process, again as part of the Analytics 360 program, Google Analytics enables you to create sub-properties to categorize data by country, products or any other filter that you may need to use to break up useful information.

Advertising Workspace

Advertising Snapshot

To assist in understanding how well your advertising campaigns were, Google Analytics enables you to use advertising snapshots. These display deeper insights into your advertising such as how many people have viewed your campaigns and how many users have followed the links to your website.

Attribution

Google Analytics uses cross-platform attribution to evaluate every part of your marketing. This uses Data-Driven Attribution - Machine learning to understand each contribution in the marketing. Additionally, it produces conversion reports to show how well the campaign has worked.

Explorations

Free-Form Exploration

To easily visualize your data, free-form exploration should be used. This uses drag and drop variables, such as metrics your business uses to measure your achievements, onto a canvas to display simple and easy visualizations of the data you are gathering.

Funnel Exploration

To help visualize the path users will take, Funnel Exploration should be used. This creates a workflow that shows what steps users take to complete tasks on the website which can assist in identifying how the path could be optimized to allow users to navigate easier.

Segment Overlap

To find out how sets of users relate to each other, segment overlap should be used. This uses a technique to overlap 2 different types of groups to see what they have in common. This is most commonly used to identify new trends from users who meet complex criteria.

Path Exploration

Path exploration within Google Analytics allows you to visualize user paths before they are converted into leads. This can be used to determine where the majority of your businesses audience is coming from and whether to continue pursuing them.

Cohort Exploration

To identify trends, Cohort Exploration is vitial. In Google Analytics, this allows your business to group individuals together to find common features. By using this, insights can be gathered about how those users act or behave and use that information for campaigns.

User Exploration

User exploration is a feature within Google Analytics that enables your business to select groups of users so that you can understand how they use and navigate the website. This allows your business to gain insights on how each user works and how they look at the website.

User Lifetime

User Lifetime acts as a timeline for each user. This stores all the user's actions that have been collected using the collected data from the website. When paired with features such as User exploration, this allows your business to inspect the user further.

Backwards Pathing

Backwards pathing is the opposite to path exploration. This uses the end of the user's path, the conversion, as the start. By starting at the conversion your business is able to identify what it took to get the user to the conversion point to become a lead.

Data Collection & Management

Collection APIs

Google Analytics allows and encourages the use of APIs, from custom JavaScript APIs to mobile applications. Google Analytics even enables you to import interaction data from other sources from third-party systems to increase the data pool that your business has.

Tag Management Support

Google Analytics uses tags, these enable the sending of data from your website to link to end destinations. This allows your business to track your customers. These have their own tag manager that enables your business to create their own specifications on the tags.

Custom Definitions

Google Analytics Custom Definitions allows your business to easily import customized data to assist in measuring a variety of structured and unstructured data. This is used to get a wide array of data to use for analysis such as custom metrics or dimensions.

Data Import

To create a large bank of data and to create a more complete view or your customer's journey, data importing should be used. This allows different data sources to be securely imported into Google Analytics to expand the data pool so a range of scenarios can be understood.

Google BigQuery Export

Google Analytics extension, BigQuery, allows for seamless data transfer between the two. By doing this, BigQuery enables your business to easily interact with the data you have gathered, join data sources and create a predictive model to identify what users would do.

What Features Are In Google Analytics?

Google Analytics offers a comprehensive suite of features that enhance your business performance and customer retention. By gaining insights into your customers' behavior, you can optimize your website and uncover areas of improvement within your business operations. With its powerful capabilities, Google Analytics empowers you to make data-driven decisions and drive success.

Built-In Automation

Reporting

Advertising Workspace

Explorations

Data Collection & Management

Built-In Automation

Predictive Capabilities

Leveraging Google's advanced machine learning models, Analytics goes beyond data analysis and offers predictive capabilities to anticipate user behaviors such as purchases or churn rates. By utilizing these predictions, you can create targeted audiences to optimize conversions and improve user retention, unlocking the full potential of your business.

Proactive Insights

With its advanced capabilities, Analytics automatically identifies and presents valuable insights derived from your data, including significant changes, emerging trends, and growth opportunities that demand your attention. By leveraging these actionable insights, you can make informed decisions and capitalize on new avenues for business growth.

Privacy Modelling

Utilizing Google's machine learning models, you gain a comprehensive understanding of the customer journey, empowering you to analyze customer behavior and conversions based on observed, first-party, and consented data. This holistic approach enables you to uncover valuable insights and make data-driven decisions to optimize your business strategies.

Reporting

Real-Time Reporting

By utilizing real-time reporting, you can actively monitor the current state of your website and respond to any changes that arise. This enables you to address issues or seize opportunities, ensuring that your website remains dynamic and optimized for optimal performance.

Acquisition Reports

Gain insights into user acquisition by analyzing how users arrive at your website, providing a clear understanding of the effectiveness of your marketing. Uncover the sources of your traffic through various paid and organic channels, enabling you to assess the impact.

Engagement Reports

By using engagement reports, you can see how your site is gaining traffic. By using Event reports you can gain insights into user events, using Conversion reports allows you to assess the impact of your business channels and Page reports identify the most impactful pages.

Monetization Reports

Monetization reports enable your business to see how much revenue is made from origins such as e-commerce, subscriptions or advertisements. Google Analytics allows you to view purchase activities and gain insight on advertisement revenue you may have made.

Data Freshness

To make faster decisions, Google Analytics ensures that the data you are given is always fresh and appears within an hour after it has been collected. Not only does this mean you can analyze the data quickly, but easily gain insights through their 360 program.

Sub-Properties

To break up all your data to make it easier to process, again as part of the Analytics 360 program, Google Analytics enables you to create sub-properties to categorize data by country, products or any other filter that you may need to use to break up useful information.

Advertising Workspace

Advertising Snapshot

To assist in understanding how well your advertising campaigns were, Google Analytics enables you to use advertising snapshots. These display deeper insights into your advertising such as how many people have viewed your campaigns and how many users have followed the links to your website.

Attribution

Google Analytics uses cross-platform attribution to evaluate every part of your marketing. This uses Data-Driven Attribution - Machine learning to understand each contribution in the marketing. Additionally, it produces conversion reports to show how well the campaign has worked.

Explorations

Free-Form Exploration

To easily visualize your data, free-form exploration should be used. This uses drag and drop variables, such as metrics your business uses to measure your achievements, onto a canvas to display simple and easy visualizations of the data you are gathering.

Funnel Exploration

To help visualize the path users will take, Funnel Exploration should be used. This creates a workflow that shows what steps users take to complete tasks on the website which can assist in identifying how the path could be optimized to allow users to navigate easier.

Segment Overlap

To find out how sets of users relate to each other, segment overlap should be used. This uses a technique to overlap 2 different types of groups to see what they have in common. This is most commonly used to identify new trends from users who meet complex criteria.

Path Exploration

Path exploration within Google Analytics allows you to visualize user paths before they are converted into leads. This can be used to determine where the majority of your businesses audience is coming from and whether to continue pursuing them.

Cohort Exploration

To identify trends, Cohort Exploration is vitial. In Google Analytics, this allows your business to group individuals together to find common features. By using this, insights can be gathered about how those users act or behave and use that information for campaigns.

User Exploration

User exploration is a feature within Google Analytics that enables your business to select groups of users so that you can understand how they use and navigate the website. This allows your business to gain insights on how each user works and how they look at the website.

User Lifetime

User Lifetime acts as a timeline for each user. This stores all the user's actions that have been collected using the collected data from the website. When paired with features such as User exploration, this allows your business to inspect the user further.

Backwards Pathing

Backwards pathing is the opposite to path exploration. This uses the end of the user's path, the conversion, as the start. By starting at the conversion your business is able to identify what it took to get the user to the conversion point to become a lead.

Data Collection & Management

Collection APIs

Google Analytics allows and encourages the use of APIs, from custom JavaScript APIs to mobile applications. Google Analytics even enables you to import interaction data from other sources from third-party systems to increase the data pool that your business has.

Tag Management Support

Google Analytics uses tags, these enable the sending of data from your website to link to end destinations. This allows your business to track your customers. These have their own tag manager that enables your business to create their own specifications on the tags.

Custom Definitions

Google Analytics Custom Definitions allows your business to easily import customized data to assist in measuring a variety of structured and unstructured data. This is used to get a wide array of data to use for analysis such as custom metrics or dimensions.

Data Import

To create a large bank of data and to create a more complete view or your customer's journey, data importing should be used. This allows different data sources to be securely imported into Google Analytics to expand the data pool so a range of scenarios can be understood.

Google BigQuery Export

Google Analytics extension, BigQuery, allows for seamless data transfer between the two. By doing this, BigQuery enables your business to easily interact with the data you have gathered, join data sources and create a predictive model to identify what users would do.

Why Is Tracking Important?

Tracking the behavior of visitors on your website provides valuable insights that enable you to cultivate high-quality leads - individuals who are more likely to return and actively engage with your site and services. By establishing a robust foundation of visitor data, including demographics, click-through patterns, and time spent on specific pages, you gain a significant advantage in building a loyal and dedicated following. Armed with this knowledge, you can refine your marketing strategies, tailor your content, and deliver personalized experiences that resonate with your target audience, fostering long-term customer relationships.

Cultivate
Leads

Construct Loyal Followers

Refine
Strategies

Tailor User
Content

Personalized Experiences

Why Is Tracking Important?

Tracking the behavior of visitors on your website provides valuable insights that enable you to cultivate high-quality leads - individuals who are more likely to return and actively engage with your site and services. By establishing a robust foundation of visitor data, including demographics, click-through patterns, and time spent on specific pages, you gain a significant advantage in building a loyal and dedicated following. Armed with this knowledge, you can refine your marketing strategies, tailor your content, and deliver personalized experiences that resonate with your target audience, fostering long-term customer relationships.

Cultivate
Leads

Construct Loyal Followers

Refine Strategies

Tailor User Content

Personalized Experiences

Setting Up Analytics

Getting started can be challenging, especially when it comes to setting up Google Analytics 4. The complexity of web development and element inspection might seem overwhelming for those unfamiliar with the process. However, missing out on GA4 setup means you'll lack crucial tracking information to gain valuable insights into your marketing strategy's effectiveness. Without GA4, you risk not building robust audiences for Pay Per Click campaigns and other marketing initiatives, hindering your ability to optimize and refine your strategies. However, no need to fret as we at Digital Scientists can achieve this task for you.

Other Recommended Applications

While Google Analytics is our recommended choice, there is a wide range of alternative applications that offer similar functionalities. These tools track crucial statistics and insights that are valuable for your company's success. It's important to select the application that aligns with your business's comfort and preferences, ensuring a seamless integration and utilization of the data-driven insights.

Other Recommended Applications

While Google Analytics is our recommended choice, there is a wide range of alternative applications that offer similar functionalities. These tools track crucial statistics and insights that are valuable for your company's success. It's important to select the application that aligns with your business's comfort and preferences, ensuring a seamless integration and utilization of the data-driven insights.

Setting Goals

Setting up goals in Google Analytics is an essential step in aligning the platform with your website's objectives. By clearly defining your desired outcomes, you empower Google Analytics to focus on tracking the metrics that matter most to your business. It is advisable to start small and prioritize the key performance indicators (KPIs) that directly contribute to your success, preventing overwhelming the vast array of data being tracked. This strategic approach allows you to maintain clarity and focus, enabling you to extract meaningful insights and make informed decisions based on the metrics that align with your business goals.

Destination

Among the various types of goals available in Google Analytics, destination goals hold significant value. This goal type involves designating a specific location on your website that you aim for users to reach. By identifying this destination, you can then customize your website to strategically guide users towards that intended location. Through thoughtful design elements, intuitive navigation, and compelling calls to action, you can create a seamless user journey that directs visitors to the chosen destination. This tailored approach enhances user engagement, increases conversion rates, and optimizes the overall user experience. By leveraging destination goals, you gain a powerful tool to shape user behavior and achieve your desired outcomes on your website.

Duration

Duration goals serve as a strategic approach to encourage users to spend a specific amount of time on your website, with the aim of enhancing your search engine rankings and ensuring they engage with critical information. By setting duration goals, your business establishes a targeted timeframe that aligns with your objectives, whether it's to improve search engine visibility or provide ample opportunity for users to explore key content. This goal type can be instrumental in optimizing user engagement, reducing bounce rates, and increasing the likelihood of conversions. By implementing strategies such as engaging content, intuitive navigation, and captivating design, you can encourage users to stay on your site for longer durations, fostering a positive user experience and driving desired outcomes.

Screens Per Session

To effectively monitor user engagement and ensure the absorption of crucial information across multiple pages, screen goals offer valuable insights. By implementing screen goals, your business aims for a user to visit a certain amount of pages per website visit, enabling you to gauge their interaction with your website's content. This goal type allows you to set targets that emphasize the importance of users exploring and retaining information displayed on each page they encounter. By focusing on screen goals, you can optimize the user experience, encourage deeper engagement, and enhance overall website performance. Through strategic design, compelling content, and intuitive navigation, you can guide users through a cohesive journey, ensuring they receive and digest the intended information across various screens.

Event

Event goals play a pivotal role in tracking user interactions and measuring specific actions taken on your website. These are goals that are set to make users to activate an event such as allowing them to play a video or click a link to another page. By setting up event goals, you gain valuable insights into user engagement and identify the areas of your website that generate the most interaction. This data helps you understand user preferences, optimize user experience, and tailor your content to align with their interests. By monitoring event goals, you can effectively measure user interactions, identify popular features, and refine your website's design and functionality to enhance overall user satisfaction.

Get in Touch with us

We use our vast experience with serving different business models, skills in data sciences, research, coding and web development to take your business to the next level.

Whether you're a thriving corporate, a stagnated SME, or a budding start-up / micro enterprise, Digital Scientists will help you GROW and RUN your business.

You can contact us via one of the following options.

Phone : 02392 795797

Mobile: 07487 553132

Email : info@digital-scientists.co.uk

Web: www.digital-scientists.co.uk

Speak to us now on LiveChat

Master Your Digital Presence, With Digital Scientists.