Today our Researcher, Hamish outlines why image optimisation is so important to your SEO strategy, and how to stop it being a laborious chore with automation tools.
Uploading unoptimised images is a common challenge that impacts website performance, user experience (UX), and search engine optimisation (SEO). Large, unoptimised images slow page load times, frustrate users, and increase bounce rates. Worse, when users leave a slow site prematurely, search engines interpret this as a negative signal, which can harm rankings.
Best practices, such as converting images to WebP format, maintaining a resolution of 72ppi, and ensuring appropriate dimensions, are critical for delivering fast-loading, high-quality visuals. These steps improve UX, boost indexing and ranking performance, and increase the likelihood of appearing in image packs, especially valuable for businesses reliant on visual appeal.
Strategically naming images further strengthens topical authority by aligning content with relevant search terms. This supports broader SEO strategies by generating actionable user data. Poorly optimised or generically named images, on the other hand, miss opportunities to enhance search visibility, engagement, and conversions.
For businesses and agencies handling multiple websites or large projects, unoptimised images create logistical and operational bottlenecks. The longer it takes to process and upload images, the greater the cost and the slower the delivery. Delays also impact indexability; search engines favour fresh, optimised content, so a lag in updates reduces opportunities for ranking improvements but otherwise less of a concern here.
Prompt optimisation allows for quicker data collection, enabling businesses to refine content strategies based on user behaviour. Agencies that fail to address these inefficiencies risk losing time, resources, and client trust, which can affect their competitive edge.
Adobe Photoshop vs Razer Synapse Macros
Both Adobe Photoshop and Razer Synapse macros excel in different scenarios:
- Adobe Photoshop: Ideal for bulk image optimisation, Photoshop offers advanced tools for resizing, resolution adjustments, and format conversion. It’s the go-to choice for high-volume projects requiring professional-grade edits.
- Razer Synapse Macros: Perfect for automating workflows for repetitive tasks beyond image editing, Synapse macros record and replicate workflows with precision. Tasks like reformatting images to WebP, organising files, managing prompts, and batch processing can be automated, making them efficient and hands-off.
At Digital Scientists, we use a combination of these tools to optimise large image volumes efficiently. By integrating their capabilities, we enhance website performance for clients across industries, from service providers to e-commerce businesses.

The Benefits of Optimised Images for SEO and Business Growth
The impact of optimised images extends far beyond faster page load times:
- Faster-loading pages rank better on search engines, while properly named and formatted images increase visibility in search results and image packs, driving organic traffic.
- Faster sites reduce bounce rates and increase dwell time. Visitors are more likely to explore further, submit enquiries, or make purchases.
- High-quality visuals and improved site performance create trust, encouraging users to take action, whether booking a service or completing a purchase.
- Improved traffic, engagement, and conversions contribute to long-term revenue growth. Enhanced indexing ensures sustained visibility, keeping businesses competitive in the digital space.

At first glance, our tech set-up may look more suited to a nightclub, but it’s highly functional. With programmable macros through Razer Synapse, we automate repetitive workflows and maximise efficiency.
For instance, a single macro can:
- Reformat images into WebP.
- Organise files into the correct folders.
- Manage standard prompts during reformatting.
- Loop through batches for seamless processing.
These tools help us deliver optimised images quickly, ensuring faster indexing and performance improvements for our clients.

Optimised images enhance SEO, boost engagement, and drive conversions. Whether you’re looking to increase traffic, generate more enquiries, or grow your revenue, we can help.