Our client, 'naturaclean', has been expanding its operations, and with growth comes the need for a professional website that reflects its values and services. Alongside this expansion, naturaclean has introduced new tools, training, and digital systems to support its cleaning teams on the job. It’s natural that they’d want their website to reflect this.
The original website was built to advertise the business in a broad sense. However, it needed a redesign to better communicate what naturaclean stands for. Each page was optimised and restructured (new pages were also created to expand the range of their serviced sectors), with a refreshed brand identity and a brighter aesthetic developed through our PIXEL PERFECT web design service. The result is a complete shift from the old monochromatic theme to a modern, professional, and engaging look.
Theme
The new blue theme is taken from the business logo. Incorporated throughout the site now and to represent the eco-friendly goals of the company, a green leaf has been used to suggest a greener approach, backed by naturaclean’s use of vegan cleaning products. It’s important to showcase these attributes so potential clients know they’re partnering with a company who cares about their footprint and has taken into account potential allergens that could be transmitted to those vulnerable few in the environments they’re cleaning.
The new design draws on the company’s blue logo, giving the website a consistent and professional feel. To highlight Naturaclean’s eco-friendly values, we incorporated a green leaf motif throughout the site, representing their commitment to sustainability, which is backed by their use of vegan cleaning products. Showcasing these details helps potential clients recognise that they’re working with a company that cares about its environmental impact and takes the wellbeing of vulnerable individuals into account when cleaning.
Homepage Structure
Despite serving a variety of sectors, these were not broken out into meaningful pages. These are featured next on the homepage and linked to their respective pages. We designed and developed individual sector pages such as cleaning for education facilities, medical facilities, and restaurant establishments. The goal here is to ensure that anyone in these fields looking for cleaners will find naturaclean quicker and easier, and through exploring the page further, will develop a confidence that the services they were looking for would be delivered to a high standard.
As an extension to the new theme, a section on the home page was added to show the cleaning products used – these being probiotic solutions in recycled plastic containers.
As the main landing page, the homepage needed to clearly present naturaclean’s services while guiding visitors to the right sections. It now opens with an overview of the company’s advanced systems that set it apart from general cleaning providers:
Geo-fenced time clocking to ensure staff are where they need to be.
Custom planning tools to maintain high-traffic areas effectively.
Previously, naturaclean’s sector coverage was not well defined. We developed dedicated sector pages for education, medical facilities, and restaurants. This makes it easier for potential clients in these industries to find relevant information and feel confident in naturaclean’s ability to meet their needs.
We also introduced a section highlighting their cleaning products – probiotic solutions supplied in recycled plastic containers – further reinforcing their sustainable approach. This is especially helpful in areas where people may have allergies.
By rethinking the site’s structure, we cut down on load times, improved navigation, and created a more engaging user experience. The redesign highlights naturaclean’s professional image and attracts the right clients by clearly communicating their expertise and values.
You can see the site in action here: natura-clean.co.uk
If you’re looking for a high-converting website – whether for SEO, a digital brochure, or a landing page to test a new product or service – our PIXEL PERFECT web design team is ready to bring your vision to life.
