New Website Alert! Today in the life of a Digital Scientist, our Researcher, Hamish outlines the work the Pixel Perfect team has done in redesigning our client, Casa Bathrooms’, single-page site. With a new, refined logo for better contrast with their preferred dark aesthetic, the new site immediately captures visitors' attention, with a striking project carousel in the hero section beneath. The goal here is to reduce bounce rates by showcasing Casa Bathrooms’ exceptional work.
This next section serves as a compelling brand introduction, designed to establish credibility and connect with potential customers. By clearly articulating the company’s expertise and commitment to quality, it reassures visitors and strengthens trust. The structured content guides users through the brand’s core values before seamlessly transitioning into a showcase of premium product partners.
This approach enhances engagement, reinforces brand authority, and encourages conversions by aligning visitor expectations with the company's unique value proposition.
Moving on, the next section is strategically designed to reinforce the brand’s core mission, ensuring alignment with customer expectations, strengthening brand identity, reassuring visitors, and supporting conversion by creating a cohesive and compelling narrative.
Next, an interactive section enhances user engagement by allowing visitors to explore various bathroom design elements in a structured and visually compelling format. By presenting a range of options through a handy tabbed interface, users can easily envision what type of fittings may be best for their bathroom. This guided exploration strengthens decision-making confidence, reinforces the brand expertise of Casa Bathrooms, and ultimately drives conversions by aligning the visitor’s needs with tailored solutions.
Onto a showcase of the company’s expertise in maximising space, reinforcing their ability to create stylish and functional bathrooms regardless of size constraints. By clearly presenting tailored solutions for different space types, cloakrooms, en suites, and family bathrooms, it helps potential customers visualise the vast possibilities within their own homes. The structured layout (combined with strong visual cues) builds trust, enhances engagement, and encourages users to take the next step in their purchasing journey.
At this stage, we present contact options prominently, ensuring they’re immediately accessible rather than buried at the bottom. By now, the page has built enough trust and interest, so we remove any friction in taking the next step. A clear, well-placed call to action keeps momentum, making it easy for potential customers to enquire without hesitation. Delaying this moment risks losing engaged visitors, so we’ve made sure to prioritise accessibility. Whether it’s a quick form, phone number, or live chat - the goal is seamless, instant connection. For those still not quite convinced, we move onto project examples and social proof.
Glowing customer reviews from Checkatrade (with a Google Reviews feed coming soon) provide powerful social proof that reinforces trust in potential buyers. Following real project examples, these testimonials turn past customer experiences into a persuasive tool to inform visitors to the site. By showcasing consistent satisfaction, we build credibility and demonstrate reliability. This section reassures visitors that Casa Bathrooms is a proven, trusted partner. Authentic feedback strengthens confidence, making it easier for prospects to take the next step.
This next section leverages real project examples to build credibility and inspire potential customers by showcasing completed renovations. By visually demonstrating expertise across different bathroom types, family bathrooms, en suites, and cloakrooms, it helps visitors envision what’s possible in their own space. The use of an interactive gallery encourages engagement, instilling confidence in the brand’s craftsmanship and guiding users towards conversion by reinforcing quality and attention to detail.
This sleek, single-page site is designed to seamlessly guide visitors from interest to enquiry, highlighting Casa Bathrooms’ bespoke expertise without fixating on price. The use of anchors in the navigation bar directs visitors to sections of the homepage without the (if even slight) delay of directing to a different page. The focus is on addressing customer needs, easing concerns, and showcasing real-world examples and glowing reviews, along with building trust and positioning Casa Bathrooms as a mid to premium-tier provider. By doing so, the site naturally attracts the right clientele, filtering out those solely seeking the lowest quote. Want to see it in action? Visit casa-bathrooms.co.uk
If you need a high-converting website - whether for SEO, a digital brochure, or a landing page to test a new product or service - our Pixel Perfect team is ready to bring your vision to life across various platforms.
