Braintree District Council has developed a comprehensive marketing strategy aimed at fostering economic growth, promoting tourism, and enhancing community engagement in the region. This strategy is part of the broader Corporate Strategy 2024-2028, which outlines the council's vision for creating a district where communities can thrive, businesses can prosper, and the environment is cherished.
Economic Growth and Tourism Promotion
The economic growth strategy for 2024-2028 focuses heavily on leveraging the district's rich historical and cultural heritage to attract visitors and investment. Key to this is the promotion of Braintree's market towns, historical sites, and natural beauty, which are imperative to boosting tourism. The council has set ambitious targets, including the creation of 9,000 jobs by 2026, partly through attracting external funding and improving infrastructure. Marketing efforts are therefore aligned with these goals, ensuring that Braintree District is positioned as a prime destination for both tourists and businesses.
Digital and Community Engagement
Previously, the Braintree District was promoted through their website, which provided detailed information on local attractions, events, and services. However, this site has since been discontinued, and its content has been integrated into other digital platforms managed by the council. Interested parties can now access up-to-date information through the Braintree District Council's official website and related sites, which continue to serve as key resources for both residents and visitors.
Digital platforms play a crucial role in Braintree District’s marketing strategy. The council uses its website and social media channels to engage with residents and visitors, providing up-to-date information on local events, attractions, and services. The "Fit for the Future" transformation programme is particularly important in this regard, aiming to ensure that the district remains resilient and adaptable by embracing new technologies and innovative service delivery methods.
Community involvement is encouraged through consultations and feedback mechanisms, which help shape the council's strategic direction. This collaborative approach not only helps in fine-tuning marketing strategies but also ensures that the needs and aspirations of the community are at the heart of all initiatives.
Sustainability and Environmental Focus
The marketing strategy also highlights the importance of sustainability, with initiatives that promote the district's open spaces and natural resources. The council recognises the link between a healthy environment and the wellbeing of its residents, and this is reflected in its marketing campaigns, which often emphasise the district's green spaces and opportunities for outdoor activities.
Braintree District's marketing efforts are comprehensive, targeting economic growth, community engagement, and sustainability. By promoting its unique heritage and natural beauty, and by fostering a strong digital presence, the council aims to create a thriving and attractive environment for both residents and visitors. Interested parties seeking information that was once available on their website can now find similar resources through the Braintree District Council's Corporate Strategy page and the Economic Growth Strategy page.(Braintree District Council)
