Revitalising a Deep Cleaning Expert's Opportunity to Convert Customers

14.01.25 04:05 PM - By Max

Today, in the life of Digital Scientists, our SEO and Analytics expert, Lucas, outlines a recent project to enhance the development and design of a cleaning company's landing page covering its commercial office cleaning service. The existing page had formatting / CSS issues resulting in inconsistent flow of content, ineffectual copy and a poor overall design resulting in wasted opportunity from existing traffic sources who lacked understanding and confidence in the firm’s abilities.


Upon starting their new page design, I essentially scrapped all existing elements, as I felt we could improve all the sections on their page drastically. I added many more visual elements to their page alongside a description of each cleaning service they offer. Additionally, I utilised Google Search Console to identify relevant queries and drive more traffic to the site. The old design of the website did not adequately cover the issues businesses encounter when hiring a commercial office cleaning company. Some of the issues are outlined below:

 

The old design lacks any eye-catching elements to grab the user's attention. It relies heavily on text, offering nothing unique or engaging. Without visual elements to break up the content, the section may overwhelm visitors, potentially deterring them from exploring further. 

In comparison, the new design features a visually appealing layout with well-structured cards, each accompanied by images and clear headers for every cleaning service. I incorporated AI-generated images and licensed visuals from Adobe Stock, then refined them using Photoshop to achieve a professional and polished finish. Each service is clearly outlined and neatly categorised, with a concise yet informative description below the image. This makes it easy for customers to quickly find and explore the services that interest them.

As we are now in the process of publishing this new page, it serves as a much better reflection of the services on offer and value added to their respective clients. This will provide prospective new customers with confidence in their business and result in a greater number of calls, emails, WhatsApp messages, LiveChat or contact forms as we’ve also enabled greater options for user preference for contact.


Our PIXEL PERFECT web development services covers all aspects of HTML and css web development with in-house designers who can create any visually appealing asset for your website, from full page developments to minor improvements.


If you want to explore how we can increase your conversions, or aren’t satisfied with your web design, message us on LinkedIn or get in touch through our website.

Max