See Real Results With

SEO Research
Data Science Underpinning Your Campaigns

Most SEO, PPC and digital campaigns have no underpinning research, or strategy, resulting in poor performance and unrealistic expectations.

Keyword Planning

The goal of Data Science is to investigate, refine, and obtain concrete enterprise value out of data.


Conducting SEO research is the key starting point of any effective digital strategy to build an online presence. 


If the data used to produce a strategy is not meticulously researched, your strategy will underperform, or worse yet, it won't perform at all.


In an ever-growing digital world, do you want to be left behind?


Our process ensures that every product or service line is researched to provide deep insight into what your clients and consumers are searching for. This insight is vitally important before you start any website build, SEO project, PPC campaign, or social campaign. We ensure your project is optimised for the correct intent, preventing the need to explain an underperforming campaign or re-work a project at a later date, at additional costs to the business.

Data Acquisition

Analysis & Modeling

Strategy

Keyword Research

Using proven Data Science techniques, our meticulous SEO covers tens of thousands of keywords and long-tail search terms.

Pulling from Data Science methodology and using the latest systems and frameworks, we provide organisations with the insights they require to formulate an effective SEO & digital content strategy.

We use exhaustive research data produced by a Digital Scientist to build your strategy, or we can build it for you, implementing it in partnership, or independent of your in-house team.

Keyword Questions
Data Acquisition
Data Preparation
Data Analysis
Modeling
SEO Strategy
SEO Laboratory
Keyword Tools
Keyword Questions
True Data Science​
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Impartial Approach
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Validate Existing Strategies
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Objective Questions
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No Conjecture
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Data-Led Decision Making
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Data Acquisition
Search Engines
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Logs
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API's
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Analytical Tools
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Competitor Analysis
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Databases
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Online Repositories
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Web Servers
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Bespoke SEO Tooling
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Social Media 
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Data Preparation
Cleansing & Transformation

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Filter Querying
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Identification of Missing Values
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Sorting
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Datasets by Intent: Buying Intent VS Supporting Content/Information Acquisition
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Data In The 000,000 Thousands
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Removal of Duplication
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Removal of misspellings
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GSC & Analytics
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Keyword Datasets
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Data Analysis
Identifying Real Opportunity
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Search Volume Identification
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Probable Difficulties
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Competitor Ranking
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Domain Profile Analysis
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Latest Systems & Frameworks
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Index Competition
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Identification of Current Rankings
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Search Query Trend Analysis
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Modeling
Total Search Volume Opportunity
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Search Query/Keyword Prioritsation
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Page Content Structure

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Optimal Headers
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Optimal Anchor Text
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External Link Prioritisation
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Social Content Strategy
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Decision Tree
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Dashboard Login
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Search Vol. by Product or Service
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Site Hierarchy By Keyword Dataset
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Optimal URL Slugs
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Content Flow
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Internal Linking Structure
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Blog Content Strategy
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PPC Support Strategies
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Probability Modeling
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SEO Strategy
SEO Laboratory Access
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Proven Systems & Methodology
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Effective Strategy
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Training & Support for In-House Marketing Teams to Implement
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Full Technical Implementation
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On-Site SEO
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Meticulous, Data-Led, Scientific, SEO Research & Analysis
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Clear Guidance
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Website, App, Blog, Social
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Independent Implementation by Digital Scientists
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Local, National, International
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Off-Site SEO
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SEO Laboratory
All Major Search Engines
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Keyword Datasets Broken Down
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Page Traffic Improvements
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Ranking Alert Notification
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Issue & Task Navigation

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Webmaster Tool Integrations
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Pay Per Click Analytics
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SEO Strategy & Visibility
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Ranking Positions & Trends
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Project Reporting
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Website Auditing
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Domain & Backlink Profiling
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Search Console Analytics
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GA Integration
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Keyword Tools
Domain Authority
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Online Profile & Directory
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GMB & Bing Management
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Toxic Link Management
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Link Building / Acquisition
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NAP Submissions
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Press Release
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GSC & Analytics
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How We Handle Your Project

If you have already had a website built and want to improve its performance, or feel as if it isn't performing at all, this is how we approach your project.


Market & SEO Research

The key to building an effective strategy starts with understanding your market and what your prospective customers are searching for. We're typically handling hundreds of thousands of queries during this phase of a project.

Data Analysis

With your research, we build your strategy based on real-world data from multiple search engines and from assessing what your competitors are doing in your marketplace.


From this we will know how to develop your site, how many pages it needs to be, what content should ideally be included and can advise on costs and timescales.

Benchmarked Data

We take into account where you are now in comparison to our market research and keyword datasets so we understand the actions required to get you back on track.

Site Hierarchy, New Pages, Content Adjustments, Content Marketing Plans

Your site is ready to be published! Now we look at how you're going to engage with your clients (by LiveChat with operators or AI bots) and how you will collect and handle data to grow your marketing campaigns and drive sales.

On-site Agency Works

A lot of the of the on-page SEO is conducted during the website build. At this stage we work to optimise the site as a whole, conducting technical tasks and tweaking performance further. Our projects meet Google guidelines on ideal web vital scoring as a minimum.


Where requested, we also continue to work on off-site SEO tasks and set up consoles, analytics, profiles and grow domain and backlink profiles. 


Off-site Domain & Backlink Management

With the research we carried out in phase one, we build short to mid-term customer acquisition strategies covering search engine Pay-Per-Click (PPC), social media campaigns & more.

SEO Laboratory Tracking

With the research we carried out in phase one, we build short to mid-term customer acquisition strategies covering search engine Pay-Per-Click (PPC), social media campaigns & more.

90% of assessments we carry out show that the sites built had no marketing or SEO research conducted prior to building.

To build a website, you require an understanding of your market, where your prospective customers are going online for information, where they're making purchases and what they are searching for, as a minimum. If you don't have this data, you are effectively building your site blind. 


Having a website doesn't automatically mean results, but building it correctly as a standalone strategy or as part of a larger marketing campaign will.


Before we can even quote for your project, we will need to understand your digital market and build your data.


Scan Your Site

Scan Your Site

Using our SEO Laboratory, scan your site to check how it performs for a particular keyword.

Want To Know More?

SEO Research

Research is a fundamentally important step in developing your SEO Strategy. 

Whether this is for local SEO, for national or international databases... an understanding and analysis of the data surrounding your market, sectors, geographical locations, current language linguistics or semantics, is centrally important in identifying the most effective keywords and search terms to bring results for your business.

When done wrong, this can cause significant damage as most on-site and off-site optimisation is based on this data. This will lead to potentially costly repairs to existing projects or requiring a complete restart.

Many businesses approach their strategy-making assumptions about the best keywords and are then surprised when the website generates low to no inbound inquiry; a result of the site being optimised through the use of bad data, an example of which being search terms that have no volume or are too challenging a target based on the websites' current level of on & off-site optimisation.

At Digital Scientists our systems are set up to quickly analyse datasets to identify the most effective keywords that best fit a short and long-term SEO strategy.

Typically our customers have many multiple datasets that can be up to thousands of keywords each; combined with the right on-site optimisation, this can provide efficient and effective first steps in your SEO journey.

Asking The Right Questions

One of our most important roles is to ask the difficult questions. We need to understand your business, your products and services, your objectives, your teams' strengths, weaknesses, and where you are currently in regard to your SEO research and building your presence online.

Once we have a thorough understanding of who you are, we will be best placed to conduct research into your market in line with your objectives and how your team and business operate. As part of our research, we will provide advisories on where you (or we) should focus efforts and what realistic expectations for the next 1-3-5 years would be.

It may be that you are at a crossroads, unsure as to what approach to take and where to best employ your business resource. Our role is to provide you with the facts so you can make  informed decisions. It may also be the case that SEO isn't going to fundamentally help your business - for example, if you're not operating in an already well-established market. 

We will separate fact from fiction to clarify objectives and positions that may have been based on conjecture, providing guidance on the best approach to move forward.

Data Acquisition

Digital Scientists acquire data for SEO research projects from a wide variety and number of sources. This will include major search engines without a bias in favour of any particular provider. Whilst there may be a dominance of one particular engine, data continues to show this as an ever-emerging market where all engines have a role to play in targeting different demographics, devices, and geographical locations among many other factors. Therefore our research will use data from all search engines, where appropriate.

The data acquired will also be fundamentally important for use in social media and content marketing campaigns. We do not ignore the importance of social media as a function in supporting any effective SEO campaign or indeed in building a organisations' overall digital presence.

Digital Scientists employ the latest research methods, tooling, and systems which are typically inaccessible to many organisations due to budgetary restrictions or technical expertise.

Data Preparation

In terms of SEO research, data preparation is the most time-consuming part of the process. Even a small project can typically entail the handling tens of thousands of rows of data. We go through a meticulous process of data cleansing and transformation.

Cleansing very large volumes of data incorporates tasks such as removing duplication, misspellings, contextually or geographically incorrect queries, inconsistencies, and attributes not optimal for the business, among many other variables to produce datasets ready for analysis.

Data Analysis

The key goal of exploratory data analysis is to identify what can be achieved with that data. 

With clean, significant datasets we can start the methodical process of identifying relevant keywords, as well as short and long-tail search terms. This process will cover opportunities in established, new, or possibly emerging markets relating to a business' products or services.

Through methodical exploratory data analysis we can, for example, refine the data to produce datasets that can be used to model your site development broadly across the market, or toward very specific niches and products. Blog content marketing and social media strategies can be developed based on the data gathered during this part of the SEO research.

 

Here we will obtain an overview of the total scope of opportunity in your market based on the data before it is refined further and modelled into a rough strategy.

Data Modeling

Through data modeling we will have the opportunity to visualise the immediate opportunity, whether a business is operating within an international, national, or local geographical market.

 

With an understanding of search volumes and levels of competition within the market, we can identify how much time and investment is required to effectively tackle the market opportunity. This includes an analysis of your existing site framework to assess whether it can be used or requires replacement to achieve any strategy that is produced from the SEO research carried out.

We can devise a site hierarchy from the SEO research produced, outlining the number of pages to best represent and tackle any opportunity. This includes all on-site structure and content optimisation.

From the datasets produced, we will assess the potential site traffic, what percentage of total traffic enquiries show immediate buying intent versus those currently investigating making a purchase and may be susceptible to being converted to a live opportunity (through great website-design).

Through data modeling and our acquisition methods, we can look at historical and current trends to identify whether your market or sector is in growth or decline to better assist you with planning out your project and making decisions on whether the investment is worthwhile.

SEO Strategy

The creation of an effective strategy starts with meticulous SEO research. Like any manufacturing process, any exercise trying to draw conclusions, any master chef trying to create a prized meal - if the materials used, the sample size or ingredients input are somehow lacking or not of the right quality or volume, the outcome will undoubtedly produce inferior results than desired.

 

SEO research is only carried out effectively by those approaching it with scientific and systematic methods. Like all aspects of SEO, it is fundamentally driven by research, data, analysis, technical expertise, and a strong passion and ethos for Kaizen (continuous improvement). 

 

Data modeling allows Digital Scientists to present our data in a format that is easily distinguishable and recognised by marketers and board members.

An effective SEO strategy should include routine assessments and subsequent actions to drive continuous improvement. In this regard, the trend is what becomes a key indicator of performance over time. 

Digital Scientist customers will see a positive overall trend in average positions, visibility and subsequent traffic. We implement actions that directly impact and drive the positive trend that leads to top-ranking positions on page 1 of major search engines. The same methods can be applied to content marketing for a blog and employed within social media campaigns.

A fundamental process following a PDCA Cycle (Plan, Do, Check, Act), ensures our long-term strategies are all regularly adjusted. This includes the continuous addition of new datasets of keywords, adoption of new systems, and planning for and adapting to algorithm updates from major search engines. 

Based on our SEO research, we can produce your SEO strategy broken down into site hierarchy, page structure, and content, carrying out all on and off-site SEO.

Get in Touch with us

You can contact us via one of the following options.

Email : info@digital-scientists.co.uk

Web: www.digital-scientists.co.uk

Speak to us now on LiveChat