Keyword Planning
The goal of Data Science is to investigate, refine, and obtain concrete enterprise value out of data.
Conducting SEO research is the key starting point of any effective digital strategy to build an online presence.
If the data used to produce a strategy is not meticulously researched, your strategy will underperform, or worse yet, it won't perform at all.
In an ever-growing digital world, do you want to be left behind?
Our process ensures that every product or service line is researched to provide deep insight into what your clients and consumers are searching for. This insight is vitally important before you start any website build, SEO project, PPC campaign, or social campaign. We ensure your project is optimised for the correct intent, preventing the need to explain an underperforming campaign or re-work a project at a later date, at additional costs to the business.
Keyword Research
Using proven Data Science techniques, our meticulous SEO covers tens of thousands of keywords and long-tail search terms.
Pulling from Data Science methodology and using the latest systems and frameworks, we provide organisations with the insights they require to formulate an effective SEO & digital content strategy.
We use exhaustive research data produced by a Digital Scientist to build your strategy, or we can build it for you, implementing it in partnership, or independent of your in-house team.
True Data Science
Impartial Approach
Validate Existing Strategies
Objective Questions
No Conjecture
Data-Led Decision Making
Search Engines
Logs
API's
Analytical Tools
Competitor Analysis
Databases
Online Repositories
Web Servers
Bespoke SEO Tooling
Social Media
Cleansing & Transformation
Filter Querying
Identification of Missing Values
Sorting
Datasets by Intent: Buying Intent VS Supporting Content/Information Acquisition
Data In The 000,000 Thousands
Removal of Duplication
Removal of misspellings
GSC & Analytics
Keyword Datasets
Identifying Real Opportunity
Search Volume Identification
Probable Difficulties
Competitor Ranking
Domain Profile Analysis
Latest Systems & Frameworks
Index Competition
Identification of Current Rankings
Search Query Trend Analysis
Total Search Volume Opportunity
Search Query/Keyword Prioritsation
Page Content Structure
Optimal Headers
Optimal Anchor Text
External Link Prioritisation
Social Content Strategy
Decision Tree
Dashboard Login
Search Vol. by Product or Service
Site Hierarchy By Keyword Dataset
Optimal URL Slugs
Content Flow
Internal Linking Structure
Blog Content Strategy
PPC Support Strategies
Probability Modeling
SEO Laboratory Access
Proven Systems & Methodology
Effective Strategy
Training & Support for In-House Marketing Teams to Implement
Full Technical Implementation
On-Site SEO
Meticulous, Data-Led, Scientific, SEO Research & Analysis
Clear Guidance
Website, App, Blog, Social
Independent Implementation by Digital Scientists
Local, National, International
Off-Site SEO
All Major Search Engines
Keyword Datasets Broken Down
Page Traffic Improvements
Ranking Alert Notification
Issue & Task Navigation
Issue & Task Navigation
Webmaster Tool Integrations
Pay Per Click Analytics
SEO Strategy & Visibility
Ranking Positions & Trends
Project Reporting
Website Auditing
Domain & Backlink Profiling
Search Console Analytics
GA Integration
Domain Authority
Online Profile & Directory
GMB & Bing Management
Toxic Link Management
Link Building / Acquisition
NAP Submissions
Press Release
GSC & Analytics
How We Handle Your Project
If you have already had a website built and want to improve its performance, or feel as if it isn't performing at all, this is how we approach your project.
Market & SEO Research
The key to building an effective strategy starts with understanding your market and what your prospective customers are searching for. We're typically handling hundreds of thousands of queries during this phase of a project.
Data Analysis
With your research, we build your strategy based on real-world data from multiple search engines and from assessing what your competitors are doing in your marketplace.
From this we will know how to develop your site, how many pages it needs to be, what content should ideally be included and can advise on costs and timescales.
Benchmarked Data
We take into account where you are now in comparison to our market research and keyword datasets so we understand the actions required to get you back on track.
Site Hierarchy, New Pages, Content Adjustments, Content Marketing Plans
Your site is ready to be published! Now we look at how you're going to engage with your clients (by LiveChat with operators or AI bots) and how you will collect and handle data to grow your marketing campaigns and drive sales.
On-site Agency Works
A lot of the of the on-page SEO is conducted during the website build. At this stage we work to optimise the site as a whole, conducting technical tasks and tweaking performance further. Our projects meet Google guidelines on ideal web vital scoring as a minimum.
Where requested, we also continue to work on off-site SEO tasks and set up consoles, analytics, profiles and grow domain and backlink profiles. .
Off-site Domain & Backlink Management
With the research we carried out in phase one, we build short to mid-term customer acquisition strategies covering search engine Pay-Per-Click (PPC), social media campaigns & more.
SEO Laboratory Tracking
With the research we carried out in phase one, we build short to mid-term customer acquisition strategies covering search engine Pay-Per-Click (PPC), social media campaigns & more.
90% of assessments we carry out show that the sites built had no marketing or SEO research conducted prior to building.
To build a website, you require an understanding of your market, where your prospective customers are going online for information, where they're making purchases and what they are searching for, as a minimum. If you don't have this data, you are effectively building your site blind.
Having a website doesn't automatically mean results, but building it correctly as a standalone strategy or as part of a larger marketing campaign will.
Before we can even quote for your project, we will need to understand your digital market and build your data.
Scan Your Site
Using our SEO Laboratory, scan your site to check how it performs for a particular keyword.
Want To Know More?
Get in Touch with us
You can contact us via one of the following options.
Phone : 02392 795797
Mobile: 07487 553132
Email : info@digital-scientists.co.uk
Web: www.digital-scientists.co.uk
Speak to us now on LiveChat