SEO Research

One of our key roles is to ask the key questions to understand your business, products, services, objectives, and your team's strengths and weaknesses. This helps us gauge your current SEO efforts and online presence.

Once we have a thorough understanding of your business, we can conduct market research aligned with your objectives. Our research will provide advisories on where to focus efforts and set realistic expectations for the next 1-3-5 years.

If you're unsure of the best approach or where to allocate resources, we provide the facts to help you make informed decisions. Sometimes, SEO might not be the best strategy, especially if your market isn't well-established.

We separate fact from fiction, clarifying objectives and positions based on solid research, and guide you on the best path forward.

Our team gather SEO data from a wide variety of sources, including all major search engines. We avoid bias toward any particular provider, recognising that different engines target various demographics, devices, and geographical locations. This comprehensive approach ensures our research is thorough and relevant.

Our data is also crucial for social media and content marketing campaigns. We understand the importance of social media in supporting effective SEO and building an organisation's overall digital presence.

We use the latest research methods, tools, and systems—often inaccessible to many organizations due to budget or technical expertise constraints. This ensures our clients receive top-tier data and insights for their SEO strategies.

Data preparation is the most time-consuming part of SEO research. Even small projects often involve handling tens of thousands of data rows. We meticulously cleanse and transform this data to ensure its accuracy and relevance.

Our data cleansing process involves removing duplicates, correcting misspellings, eliminating contextually or geographically incorrect queries, and resolving inconsistencies. We also filter out attributes that aren't optimal for your business. This thorough preparation ensures that our datasets are ready for accurate and insightful analysis to underpin the most effective campaigns.

The key goal of exploratory data analysis is to determine the potential of your data. With clean, significant datasets, we methodically identify relevant keywords and short and long-tail search terms. This process uncovers opportunities in established, new, and emerging markets related to your business's products or services.

By refining this data, we create datasets that can model your site development broadly across the market or target specific niches and products. This analysis also informs blog, content marketing and social media strategies.

Through this process, we gain an overview of the total scope of opportunities in your market. This data is then further refined and modeled into a preliminary strategy.

Creating an effective SEO strategy begins with meticulous research. Just like any process that requires precision, using subpar materials or insufficient data will yield inferior results.

SEO research is most effective when approached with scientific and systematic methods. It relies on research, data, analysis, technical expertise, and a commitment to continuous improvement.

Data modeling allows Digital Scientists to present data in a clear format, easily understood by marketers and board members.

An effective SEO strategy includes routine assessments and actions to drive continuous improvement. Trends become key performance indicators over time. Digital Scientist clients will notice a positive trend in average positions, visibility, and traffic, leading to top-ranking positions on major search engines. These methods also enhance blog content marketing and social media campaigns.

Following the PDCA Cycle (Plan, Do, Check, Act), we regularly adjust long-term strategies. This involves continuously adding new keyword datasets, adopting new systems, and adapting to major search engine algorithm updates.

Based on our SEO research, we develop a comprehensive SEO strategy, including site hierarchy, page structure, and content, and execute both on-site and off-site SEO activities.