Pay Per Click | PPC Advertisements

Pay-Per-Click Services

The key benefit of PPC advertising is its ability to deliver targeted and measurable results while providing control over costs. By reaching the right audience at the right time, businesses can effectively promote their products or services, drive traffic to their websites, and achieve their marketing goals.

Who We Help

Are you new to PPC? Do you lack the time or skills required to get the best results?

Are you concerned you have an underperforming campaign?

Your business might not be growing to its fullest potential!

Is it steadily growing but progress is sluggish? Is it suffering the feast and famine routine (of having too much business at one point and then not enough at another)? Is it operating at lower levels of profitability, or in a bit of a slump? Is it at risk of becoming insolvent because your business lacks revenue, or worse, profit?

We regularly review existing PPC accounts and find that they have no level of optimisation, with high costs for clicks, conversions and even worse, are wasting spend on wholly irrelevant search queries.

But do not worry, for you are now stood at the door to greatness and for all your suffering, you have reached this point.

Maximising your PPC investment for optimal returns.

As we continually test and refine your paid search campaigns, you will observe an increase in clicks, conversions, and see growth to your return on actual spend (ROAS) with a decline in costs during each testing phase. Our approach relies on extensively researched data and advanced skilling, tracking configuration, and experience in the business world. This ensures that your budget is not wasted on irrelevant searcher intent and you aren't suffering with one in a long list of PPC pitfalls.

In the realm of paid search, vigilantly monitoring every aspect of your campaigns is crucial to sustaining a robust return on investment (ROI).

We Manage The Entire Requirement

Our customers aren't typically experts in data science, analysis, web development, or coding.

They usually lack the time to learn the intricacies of pay-per-click advertising, develop and design effective landing pages, or handle the complexities of coding, debugging, and testing conversion tracking across their website, forms, or other conversion funnels.

Fortunately, we have you covered. Our services encompass all of these aspects, allowing you to focus on your core business while we take care of the technical details.

Landing Pages

Development and design included.

Tooling & Analytics

We provide every analytical tool required.

Conversion Tracking

We setup full conversion tracking, capturing all required parameters and data.

Goal Definition

We clearly define your campaign objectives. Whether it's generating leads, driving sales, increasing website traffic, or promoting brand awareness, a well-defined goal sets the direction for your campaign.

Target Audience Research

We Identify and understand your target audience and conduct research to determine their demographics, interests, and online behavior. This information helps tailor your campaign's targeting settings and ad messaging to reach the right people.

Keyword Research

We perform comprehensive keyword research to identify relevant search terms that align with your offerings and target audience.

Our research process involves data scraping and assessing data from repositories and we utilise expert tooling to build your keyword datasets for use within your campaigns or ad groups. We also include your existing analytical and search data where available.

The results are the discovery of high-performing keywords and long-tail variations to optimise your campaign's visibility.

Campaign Structure

We organise your PPC campaign into well-structured ad groups and campaigns. Group related keywords together and create specific ad groups with relevant ad copy. This structure improves relevancy, Quality Score, and campaign management efficiency.

Ad Creation

Our content editors craft compelling and engaging ad copy that entices users to click. We tailor messaging to match the search intent and incorporate unique selling propositions (USPs) to differentiate your offerings. Creating multiple ad variations to test and optimise performance.

Landing Page Optimisation

Landing page development and design is vital to ensure that your landing pages align with the ad messaging and provide a seamless user experience. We build new or optimise existing landing pages for fast loading, clear call-to-actions (CTA), and relevance to the user's search query to maximise conversions.

The embedding of tracking scripts to visually observe page visitors (with video recordings of sessions) and monitor particular elements for their impactfulness, including the use of heat and scroll mapping all work to improve the conversion rates of the acquired traffic from your PPC campaign.

Budget & Bid Management

After engaging with our customers, our team establishes top-level budgets. These budgets serve as the foundation for setting and optimising bids on the most suitable keywords, considering factors such as their competitiveness, relevance, and their average cost per click. Subsequently, we diligently monitor and regularly adjust bids to ensure an optimal position in search results while effectively managing your total budget.

Ad Extensions

The creation and utilisation of ad extensions, such as sitelinks, call extensions, location extensions, or structured snippets work to enhance your ads and provide additional information to users. Ad extensions improve ad visibility, click-through rates, and overall ad performance. There are various types of sitelinks and the most appropriate options are decided upon by our team.

Tracking and Analytics

The implementation of conversion tracking and use of analytical tools to measure the performance of your PPC campaigns is one of the most vital tasks to be completed. On site tracking of key metrics like clicks, impressions, click-through rates (CTR) and subsequent conversion rates all require the appropriate set up, configuration and coding of tags, triggers and scripts. With this data we can best optimise your campaigns and make the best data-driven decisions.

Ongoing Monitoring and Optimisation

We continuously monitor your campaign performance and make data-backed optimisations. Regularly review keyword performance, ad copy, landing pages, and other campaign elements. Test different variations, pause underperforming keywords, and refine your targeting to improve campaign effectiveness.

Competition Analysis

The assessment of your competitors PPC strategies is of significant importance to ensure your campaign costs are kept to their minimum. This is a basic oversight of many PPC agencies where the campaigns are set up through the quickest means possible, resulting in head on competition for high volume keywords and increased bid costs. The outcome is that by the time you have even acquired a customer, the cost for acquisition is so high you aren't going to make any profit.

We Keep an eye on your competitors' PPC strategies. Analyse their keywords, ad copy, and landing pages to gain insights and identify areas for improvement and differentiation.

By focusing on these key elements, we create highly successful PPC campaigns that effectively reach your target audiences, drives traffic, and achieves your campaign objectives.

Regular monitoring, analysis, and optimisation are essential for maximising the performance and return on investment of your PPC campaigns.

Landing Page Design

Our PPC landing pages look and feel great, perform fantastically, and actually generate results.

We use the best tooling and frameworks, creating custom coded / designed pages or utilise your existing template led content management solutions (CMS).

All that really matters, is that your landing page design is in safe hands as part of our PPC services.

Adobe Suites

All digital assets are included as part of our landing page development and are designed bespoke or otherwise fully licensed.

Get in Touch with us

We use our vast experience with serving different business models, skills in data sciences, research, coding and web development to take your business to the next level.

Whether you're a thriving corporate, a stagnated SME, or a budding start-up / micro enterprise, Digital Scientists will help you GROW and RUN your business.

You can contact us via one of the following options.

Phone : 02392 795797

Mobile: 07487 553132

Email : info@digital-scientists.co.uk

Web: www.digital-scientists.co.uk

Speak to us now on LiveChat

Master Your Digital Presence, With Digital Scientists.

The fundamentals of PPC Advertising

What is PPC advertising?

PPC advertising is a digital advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to display their ads on search engines or other platforms and target specific audiences based on keywords, demographics, or interests.

Which platforms offer PPC advertising?

Popular platforms for PPC advertising include Google Ads, Bing Ads, and social media platforms like Facebook Ads, Twitter Ads, LinkedIn Ads and Pinterest.

How does PPC advertising work?

Advertisers bid on keywords or target specific demographics. When a user searches for a keyword or matches the targeting criteria, the ad is shown. Advertisers pay when their ad is clicked, and the cost per click (CPC) is determined by factors such as competition and ad quality.

What are the benefits of PPC advertising?

Some key benefits of PPC advertising include targeted advertising, cost control, measurable results, immediate visibility, flexibility, customisation, and brand exposure. It allows businesses to reach their desired audience, track performance, set budgets, and generate quick visibility for their products or services.

How do I set up a PPC campaign?

Setting up a PPC campaign involves selecting the platform, creating an account, conducting keyword research, defining your target audience, creating compelling ad copy, setting bids and budgets, and launching the campaign. Each platform has its own interface and setup process, often guided by step-by-step instructions.

How do I optimise my PPC campaign?

Optimising a PPC campaign involves monitoring performance metrics, refining keyword selection, improving ad quality and relevance, testing different ad variations, adjusting bids and budgets, and analysing the results. Continuous optimisation helps maximise the campaign's effectiveness and return on investment (ROI).

How much does PPC advertising cost?

The cost of PPC advertising varies depending on factors such as competition, keywords, targeting criteria, and ad quality. Advertisers can set a maximum bid or daily budget to control costs. It's important to monitor and adjust the campaign regularly to optimise spending and achieve the desired results.

Can PPC advertising help with local targeting?

Yes, PPC advertising offers options for local targeting. Advertisers can set geographic targeting criteria to display their ads to users in specific locations, making it effective for businesses targeting local customers or serving specific regions.

How long does it take to see results from a PPC campaign?

PPC campaigns can generate immediate results, as ads can start appearing shortly after setting up and launching the campaign. However, achieving optimal results may take time as campaigns are optimised and refined based on performance data.

Is PPC advertising suitable for small businesses?

Yes, PPC advertising can be beneficial for small businesses. It allows businesses of all sizes to participate, offers flexibility in budgeting, and provides targeted reach to potential customers. Small businesses can start with smaller budgets and gradually scale their campaigns as they observe positive results.

Pay-Per-Click Advertising