AdSpark | Business Advertisements Done Right

Improving Your Strike Rate With AdSpark

Our strategic approach boosts your visibility, engagement, and conversion rates. Target the right audience, both online and offline, for maximum impact. We manage campaigns expertly to drive your business forward, continuously analysing data to refine and enhance performance.

DID YOU KNOW?

In the UK, approximately 84% of businesses are involved in some form of advertising. This figure encompasses various advertising methods, including digital platforms such as social media, search engines and online video ads as well as traditional media like TV, radio and print advertising.

This is a busy, crowded space. You need to try something new, find what works, and scale up the most effective approach.

Approximately, only 53% of businesses test new marketing channels in any given 12 month period.

This is where our brightsparks come in!

We Create Your Ad

With advertisements served on the largest search engines, display networks and social platforms, you can talk directly to your ideal customer. What's more, we can build integrated advertisements to talk to your existing customers by SMS and email too, driving further growth.

Monitor Performance

We analyse a very broad range of metrics to ensure your campaigns are being served to the most ideal audience, in the right place, at the right time. We continually refine performance to filter out ineffectual segments, locations or other sources of wasted spend.

Then,
We Optimise.

We evaluate your landing pages using heat maps, scroll maps, and session recordings to understand how customers interact with your website. Based on these insights, we either make direct improvements to your landing pages or provide recommendations to your web developers. This process leads to increased leads and product sales.

Reach your audience at lightning speed with AdSpark.

A business by Digital Scientists.

With access to so many online platforms, we can promote your business to your audience, at the right time. We tailor every aspect of your advertisement to best serve your business subject to the most appropriate platform, or channel.

Synergise by AdSpark

If your business targets other businesses rather than consumers, your sales cycle is likely longer. Establishing authority and credibility in your field, backed by examples of expertise, is crucial as you build relationships with prospective customers. Keeping these prospects engaged is key to boosting your sales or business development team's success rate.

With our Synergise services, you can effortlessly keep them engaged using compelling email and SMS updates to databases. These updates not only inform but also create automatic triggers for your sales staff, prompting them to take specific actions based on prospect or client behavior. Set reminders or instructions to ensure timely actions are taken, enhancing your chances of converting opportunities.

Additionally, keep them informed with new case studies and other noteworthy developments. What's impressive is that this all operates seamlessly through a backend system, delivering fresh content to both potential and existing clients. Simply update your CRM, and let the system handle the rest.

Get Started

Ready... Steady... GROW!

How does it work?

Choose the advertising plan you wish to start with to create a spark in your business

5 minutes

Complete our brief outlining details of your business, product or service to advertise

15 minutes

We will review your brief, website, any landing pages, and start building your campaign

7 days

We will organise an online call to obtain signoff to review and publish your advertisement!

30 minutes

7 days

Let's be honest, quality takes time. Let's get your campaign right so it strikes first time.

Advertisement live in 7 days

Get Started Now

Master Your Digital Presence

Visit QuickFireSEO Site

Have Questions?
Get in Touch with us

You can contact us via one of the following options.

Phone : 02392 795797

Mobile: 07487 553132

Email : info@digital-scientists.co.uk

Web: www.digital-scientists.co.uk

Speak to us now on LiveChat

What is PPC advertising?

PPC advertising, short for Pay-Per-Click advertising, is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It's a highly targeted approach that allows businesses to display their ads prominently on search engines like Google or Bing, as well as on various social media platforms and websites that participate in ad networks.

This advertising model provides businesses with the flexibility to precisely target their audience based on factors such as keywords, demographics, location, and even the behavior or interests of users. By bidding on specific keywords or audience criteria, advertisers can ensure their ads are shown to users who are most likely to be interested in their products or services.

PPC campaigns are typically managed through platforms like Google Ads (formerly known as Google AdWords) or Microsoft Advertising (formerly Bing Ads), where advertisers set a budget for their campaigns and bid on keywords or placements. The effectiveness of PPC advertising is measured through metrics such as Click-Through Rate (CTR), Conversion Rate, and Return on Investment (ROI), providing advertisers with valuable insights into the performance of their campaigns.

Overall, PPC advertising offers businesses a powerful way to drive targeted traffic to their websites, increase brand visibility, and ultimately generate leads and sales in a measurable and cost-effective manner.

Which platforms offer PPC advertising?

Google Ads (formerly Google AdWords): Google Ads is the largest and most widely used PPC advertising platform. It allows advertisers to display ads on Google's search engine results pages (SERPs), Google Display Network (GDN), YouTube, and other Google partner websites.

Microsoft Advertising (formerly Bing Ads): Microsoft Advertising enables advertisers to display ads on Bing, Yahoo, and AOL search engines, as well as on Microsoft's own network of websites.

Facebook Ads: Facebook Ads provides PPC advertising options on the Facebook social media platform, as well as on Instagram (which is owned by Facebook). Advertisers can target audiences based on demographics, interests, behaviors, and connections.

LinkedIn Ads: LinkedIn Ads allows advertisers to target professionals and businesses on the LinkedIn platform. It offers various targeting options based on job title, industry, company size, and more.

Twitter Ads: Twitter Ads enables advertisers to promote tweets, accounts, or trends to targeted audiences on the Twitter platform. Targeting options include keywords, interests, demographics, and events.

Amazon Advertising: Amazon Advertising offers PPC options for sellers and vendors to promote their products on Amazon's e-commerce platform. Advertisers can target shoppers based on search queries and product categories.

Instagram Ads: Instagram Ads are integrated with Facebook Ads, allowing advertisers to reach audiences on Instagram through photo and video ads. Targeting options leverage Facebook's detailed audience data.

Pinterest Ads: Pinterest Ads enable advertisers to promote pins to users on the Pinterest platform. Advertisers can target users based on interests, demographics, and keywords related to their products or services.

How does PPC advertising work?

Pay-Per-Click advertising offers several key benefits for businesses looking to expand their online presence and drive conversions:

Highly Targeted

PPC allows advertisers to target specific audiences based on demographics, interests, behaviors, and keywords. This precision targeting ensures that ads are shown to users who are most likely to be interested in their products or services, increasing the likelihood of conversion.

Immediate Visibility

Unlike organic search engine optimisation (SEO), which takes time to build rankings, PPC ads appear at the top of search engine results pages (SERPs) or on other platforms as soon as the campaign is launched and bids are won. This instant visibility can drive immediate traffic to a website.

Measurable Results

PPC campaigns provide detailed performance metrics such as Click-Through Rate (CTR), Conversion Rate, Cost-Per-Click (CPC), and Return on Investment (ROI). These metrics allow advertisers to track the effectiveness of their campaigns and make data-driven decisions to optimise performance.

Controlled Budget

Advertisers have full control over their PPC budgets. They can set daily or campaign-level budgets and adjust bids based on performance and budget constraints. This control helps businesses manage their advertising spend effectively and allocate resources to campaigns that deliver the best results.

Flexible and Scalable

PPC campaigns can be scaled up or down quickly based on business objectives, seasonality, or market conditions. Advertisers can easily test different ad formats, targeting options, and messaging to optimise campaigns for maximum impact.

Enhanced Brand Visibility

PPC ads can increase brand awareness and visibility, even if users do not click on the ad. Displaying ads consistently across relevant search queries and websites can reinforce brand messaging and build brand recognition over time.

Complementary to SEO

PPC and SEO strategies can work together to maximise visibility in search engine results. While SEO builds long-term organic traffic, PPC can provide immediate traffic and fill gaps in visibility for competitive keywords or new product launches.

Geo-Targeting

PPC platforms offer geo-targeting options, allowing advertisers to target users in specific locations. This capability is beneficial for both local or national businesses looking to attract customers within a certain geographic area.

Overall, PPC advertising offers businesses a powerful tool to reach targeted audiences, drive traffic, and achieve marketing objectives with measurable results and controlled costs.

Why should I use an agency to manage our PPC?

At AdSpark, we specialise in driving tangible results through PPC advertising tailored to your business needs. We work broadly across many sectors and subsequently have a wealth of experience and first-hand experience overcoming all the associated pitfalls with advertising through this channel.

Expertise Tailored to Your Industry

With years of experience across various industries, AdSpark understands the nuances of local markets and national campaigns. We bring industry-specific insights and strategies to optimise your PPC efforts effectively.

Time and Resource Efficiency

Our dedicated team handles every aspect of your PPC campaigns, from strategy development to daily management and optimisation. This allows you to focus on running your business while we maximise your ad spend efficiently.

Access to Cutting-Edge Tools and Technologies

We leverage advanced analytics tools and bid management software to track performance and optimise campaigns in real-time. These tools ensure that your budget is allocated effectively for maximum ROI.

Customised Strategies for Growth

Whether you’re a local business aiming to dominate your area or an SME expanding nationally, AdSpark develops customised PPC strategies aligned with your growth objectives. We adapt quickly to market changes and opportunities.

Transparent Reporting and Accountability

We provide transparent reporting on key metrics such as Click-Through Rates (CTR), Conversion Rates, and ROI. Our proactive approach ensures that you’re always informed and confident in our strategies.

Scalability and Adaptability

As your business evolves, so do our PPC strategies. Whether scaling campaigns for seasonal promotions or launching new products/services, AdSpark adjusts strategies to meet your evolving needs and objectives.

Cost-Effective Solutions

Our strategic management minimises wasted ad spend and maximises your advertising budget’s impact. We continuously optimise campaigns to deliver cost-effective results and drive meaningful business growth.

Local Support with National Reach

With a focus on personalised service and local market understanding, combined with the capability to execute national campaigns, AdSpark offers comprehensive support tailored to your business’s scale and ambitions.

Partnering with AdSpark ensures that your PPC advertising is not just effective but also a key driver of your business’s success, whether you’re looking to dominate your local market or expand nationally. Let’s ignite your growth with targeted, results-driven PPC strategies.

How much does PPC advertising cost?

The cost of PPC advertising can vary widely depending on several factors, including the platform used, competitiveness of keywords, industry, geographic targeting, and campaign objectives. With AdSpark however, you can be reassured that you won't pay more than what is optimal.

Bid System

PPC platforms like Google Ads and Microsoft Advertising operate on a bid system where advertisers compete for ad placement by bidding on keywords. The cost-per-click (CPC) can range from a few pennies to several pounds or more, depending on the competitiveness of the keyword.

Budget Control

Advertisers have control over their PPC budgets. They can set daily budgets and adjust bids based on their budget constraints and advertising goals. This allows businesses to manage and optimise their spending effectively. At AdSpark, we will manage maximum click values and optimise them to reduce over time until we reach an optimal rate while maximising conversions.

Keyword Competition

Highly competitive keywords in industries like finance, legal services, and insurance tend to have higher CPCs due to increased demand from advertisers. Niche markets or long-tail keywords have lower CPCs and can still yield valuable traffic. The key is identifying the most appropriate terms that generate the best return.

Quality Score

PPC platforms consider the quality and relevance of ads and landing pages when determining ad placement and CPC. Ads with higher quality scores may achieve better positions on search engine results pages (SERPs) at lower costs.

Geographic Targeting

Targeting specific geographic locations can affect PPC costs. Advertisers may pay more to reach audiences in competitive areas compared to less populated regions.

Campaign Goals

The cost of PPC advertising should be considered in relation to campaign objectives. For example, campaigns focused on generating leads or driving sales may have different cost expectations compared to campaigns focused on brand awareness or traffic generation.

Overall, while there is no one-size-fits-all answer to how much PPC costs, businesses can control spending through careful budgeting, strategic keyword selection, and ongoing monitoring and optimisation of campaigns while managing down maximum cost per click limits.

At AdSpark, we take care of everything for you.

Can PPC advertising help with local targeting?

PPC advertising is an excellent tool for targeting local or specific markets precisely.

At AdSpark, we specialise in crafting PPC campaigns that focus on reaching your desired audience in specific geographic locations. Whether you're a local business aiming to attract customers in your neighborhood or a regional SME expanding into new markets, PPC allows us to target users based on location, demographics, interests, and search intent.

By leveraging geo-targeting capabilities and customised ad strategies, we can ensure your ads reach the right audience at the right time, driving relevant traffic to your website and increasing local market visibility.

How long does it take to see results from a PPC campaign?

The timeline to see a return on your PPC investment can vary based on several factors unique to your business and campaign goals. Typically, businesses can start seeing initial results shortly after launching a PPC campaign, such as increased website traffic, clicks on ads, and engagement with your brand. However, achieving a positive ROI often requires ongoing optimisation and refinement of your campaigns.

Factors influencing the timeline include:

Campaign Objectives

Goals such as lead generation, sales conversions, or brand awareness can impact the speed of seeing returns. Lead generation campaigns may see quicker returns compared to campaigns focused on high-value sales.

Industry Competitiveness

Highly competitive industries may require more time and effort to achieve results due to higher costs per click and more complex consumer decision-making processes.

Ad Quality and Relevance

AdSpark focuses on creating high-quality ads that resonate with your target audience and drive engagement. Ads with higher quality scores typically achieve better ad placements and lower costs, leading to quicker returns.

Budget and Bid Strategy

AdSpark optimises your PPC budget and bid strategies to maximise results within your financial parameters. Strategic bidding and budget management can accelerate the timeline to achieving ROI.

Conversion Rate Optimisation

Continuous testing and optimisation of landing pages and ad creatives improve conversion rates over time, enhancing the effectiveness of your PPC campaigns.

Our team at AdSpark works diligently to ensure your PPC campaigns are optimised for success from the outset. Contact us today to discuss your specific business goals and how we can tailor a PPC strategy that delivers measurable returns for your investment.

Is PPC advertising suitable for small businesses?

PPC advertising is an ideal strategy for small businesses like yours looking to make a big impact within your budget. Here's why PPC can be a game-changer for your business:

Cost-Effective

With PPC, you control your spending and only pay when potential customers click on your ads. This ensures you get the most out of your marketing budget without unnecessary expenses.

Targeted Reach

We'll help you pinpoint your ideal customers by using precise targeting options such as keywords, location, demographics, and interests. This means your ads reach the right people at the right time.

Quick Results

Unlike waiting for organic traffic to build up, PPC delivers immediate visibility. Your ads can appear on search engines and relevant websites as soon as we launch your campaign, driving instant traffic to your website.

Measurable Success

You'll have access to detailed metrics showing how your ads are performing—things like clicks, conversions, and ROI. This data allows us to fine-tune your campaigns for maximum effectiveness.

Flexible and Scalable

We'll adjust your campaigns as needed to meet your goals and adapt to changes in your market. Whether you're expanding, launching new products, or adjusting to seasonal trends, PPC gives you the flexibility to stay agile.

Competitive Edge

We'll help you compete with larger businesses by strategically placing your ads and crafting compelling messages that resonate with your audience.

At AdSpark, we specialise in helping small businesses like yours thrive with PPC advertising. Let's discuss how we can create a tailored PPC strategy that fits your goals and accelerates your business growth. Contact us today to get started!

Your Ultimate Advertising Partner