Adamson Sliding Doors
Bespoke sliding wardrobe doors — Fife, Scotland & nationwide supply
Organic Rankings
47
↑ 12 this month
Top 10 Keywords
14
↑ 6 vs last month
Monthly Clicks
342
↑ 18% MoM
Domain Authority
24
↑ 3 since Jan
Ads Spend MTD
£842
Budget: £1,200/mo
Ad Conversions
11
↑ 3 vs last month
Recent Activity
- 18 Jul 2026Published 3 new location landing pages — Dunfermline, Perth & Edinburgh
- 15 Jul 2026Google Ads bid strategy updated to Maximise Conversions — budget reallocated from Display to Search
- 10 Jul 202612 new backlinks secured from home improvement directories and local business listings
- 3 Jul 2026Monthly review call held — Q3 strategy confirmed. Focus on local SEO expansion to Edinburgh and Dundee
Open Tasks
Write content for Sliding Wardrobe Doors Edinburgh page
Due 25 Jul
Create schema markup for product pages
Due 28 Jul
Google Ads negative keyword audit — July
Due 22 Jul
Technical audit fixes — mobile page speed
Done 14 Jul
Submit Dunfermline and Glenrothes GMB updates
Done 9 Jul
Account Balance
Retainer usage, time allocation and invoice history
Available Balance
£1,358
From £2,400 monthly retainer
Hours Used (July)
18.5
of 30 hours allocated
YTD Spend
£10,840
Across 7 months
July 2026 — Time Log
| Date | Task | Category | Hours | Value |
|---|---|---|---|---|
| 18 Jul | Location landing pages — Dunfermline, Perth, Edinburgh | SEO Content | 4.0 | £280 |
| 15 Jul | Google Ads restructure — bid strategy & budget reallocation | Paid Ads | 2.5 | £175 |
| 14 Jul | Technical fixes — Core Web Vitals & mobile speed | Technical | 3.0 | £210 |
| 10 Jul | Authority building — directory submissions & outreach | SEO | 3.5 | £245 |
| 7 Jul | Monthly report & strategy review preparation | Account | 2.0 | £140 |
| 3 Jul | Monthly review call — 60 min + follow-up notes | Account | 1.5 | £105 |
| 1 Jul | Keyword research — Edinburgh & Dundee expansion | SEO | 2.0 | £140 |
Task Board
Open and completed work across your account
Edinburgh location page — Write 800-word SEO content for sliding wardrobe doors Edinburgh
25 Jul 2026
Schema markup — Add Product + LocalBusiness schema to core pages
28 Jul 2026
Ads negative keywords — Review search term report and add July negatives
22 Jul 2026
Mobile page speed improvements — LCP reduced from 4.8s to 2.3s
Done 14 Jul
Google Business Profile update — Glenrothes and Dunfermline locations
Done 9 Jul
12 new backlinks — home improvement directories and local business citations
Done 10 Jul
Dunfermline landing page published and submitted to GSC
Done 18 Jul
Google Ads campaign restructure — separate Search campaigns per location
Done 15 Jul
Monthly SEO report — June performance analysis delivered
Done 3 Jul
Full Timeline
Complete record of all account activity
- 18 Jul 2026Published Dunfermline, Perth and Edinburgh location landing pages
- 15 Jul 2026Restructured Google Ads — new bid strategy applied, budget shifted to high-intent Search campaigns
- 14 Jul 2026Technical fixes deployed — mobile LCP improved to 2.3s, CLS issues resolved on product pages
- 10 Jul 202612 quality backlinks secured via directory submissions and outreach to home improvement publications
- 3 Jul 2026Monthly strategy review call — Q3 plan confirmed. Edinburgh and Dundee local SEO expansion agreed.
- 30 Jun 2026June performance report delivered — click growth +22% MoM, 4 new top-10 rankings achieved
- 15 Jun 2026Fife location pages optimised — internal linking improved, content refreshed with new keyword targets
- 2 Jun 2026Google Ads account audit completed — 3 underperforming ad groups paused, £320/mo budget freed
Email Record
All correspondence across your account
| Date | From | To | Subject |
|---|---|---|---|
| 18 Jul 2026 | james@digital-scientists.co.uk | info@adamsonslidingdoors.co.uk | Location pages published — Dunfermline, Perth & Edinburgh |
| 15 Jul 2026 | james@digital-scientists.co.uk | info@adamsonslidingdoors.co.uk | Google Ads update — bid strategy change & July budget plan |
| 3 Jul 2026 | info@adamsonslidingdoors.co.uk | james@digital-scientists.co.uk | RE: Monthly Review — Q3 priorities & Edinburgh expansion |
| 30 Jun 2026 | james@digital-scientists.co.uk | info@adamsonslidingdoors.co.uk | June Performance Report — SEO & Ads Summary |
| 2 Jun 2026 | james@digital-scientists.co.uk | info@adamsonslidingdoors.co.uk | Ads audit findings — paused campaigns & budget reallocation |
Meeting Minutes
Notes and agreed actions from all review calls
July 2026 Monthly Review — 3 Jul 2026
Attendees: James Thornton (DS), Linda Adamson, Scott Adamson (Adamson Sliding Doors)
SEO Performance: June saw 22% click growth. Fife local terms are performing well. "Fitted wardrobes Fife" moved from position 14 to position 8. Edinburgh expansion agreed as Q3 priority — 3 new location pages to be built in July.
Google Ads: Current campaigns delivering at £76/conversion. Client happy with volume. Agreed to test a dedicated Dunfermline Search campaign and increase budget to £1,200/mo from £900.
Agreed Actions: DS to publish Edinburgh page by 25 Jul. DS to restructure Ads campaigns by 15 Jul. Client to supply 10 new product photos for gallery refresh.
SEO Performance — QuickFireSEO
Live search performance data for adamsonslidingdoors.co.uk
Keywords Tracked
47
Across sliding wardrobe niche
Top 5
6
↑ 4 this month
Top 10
14
↑ 6 this month
Top 30
28
Strong mid-page presence
Avg. Position
18.4
↑ from 46.8
Domain Trust
24
↑ 3 since Jan
GSC Traffic — Last 16 Months
Total Impressions — Top Keywords
Traffic by Device
Traffic by Location
Live Rankings
Current keyword positions — updated daily
| Keyword | Position | Change | Impressions | Clicks | CTR |
|---|---|---|---|---|---|
| adamson sliding doors | 1 | — | 1,036 | 735 | 70.9% |
| adamson doors | 6 | ↑ 2 | 5,084 | 63 | 1.2% |
| sliding wardrobe doors fife | 4 | ↑ 5 | 289 | 23 | 8.0% |
| fitted wardrobes fife | 8 | ↑ 6 | 1,507 | 24 | 1.6% |
| fitted wardrobes glenrothes | 6 | ↑ 3 | 118 | 6 | 5.1% |
| wardrobe doors | 8 | ↑ 4 | 88 | 6 | 6.8% |
| fitted wardrobes dunfermline | 10 | ↑ 8 | 131 | 7 | 5.3% |
| sliding wardrobe doors scotland | 9 | ↑ 4 | 1,050 | 6 | 0.6% |
| wardrobe doors scotland | 12 | ↑ 3 | 100 | 4 | 4.0% |
| sliding doors fife | 9 | ↑ 7 | 486 | 3 | 0.6% |
| fitted wardrobes near me | 23 | ↑ 4 | 559 | 11 | 2.0% |
| sliding wardrobe doors near me | 47 | ↑ 11 | 4,881 | 17 | 0.3% |
| made to measure sliding wardrobe doors near me | 28 | ↑ 6 | 158 | 7 | 4.4% |
| how to fit sliding wardrobe doors | 17 | — | 2,183 | 3 | 0.1% |
| sliding wardrobes edinburgh | 52 | ↑ 18 | 324 | 0 | 0% |
| sliding wardrobe doors edinburgh | 46 | ↑ 14 | 481 | 0 | 0% |
| bespoke sliding doors scotland | 15 | ↑ 22 | 354 | 0 | 0% |
| sliding wardrobe ideas | 10 | ↑ 9 | 552 | 0 | 0% |
| fitted wardrobes sliding doors scotland | 8 | ↑ 12 | 480 | 0 | 0% |
Authority Building
Backlink profile and domain authority growth
Total Backlinks
284
↑ 47 this month
Referring Domains
68
↑ 12 this month
Dofollow Links
191
67% of profile
Domain Trust
24
↑ 3 since Jan
Top Referring Domains
| Domain | Domain Trust | Links | Type | Category |
|---|---|---|---|---|
| houzz.co.uk | 72 | 4 | Dofollow | Home Design |
| checkatrade.com | 68 | 2 | Dofollow | Trade Directory |
| myjobquote.co.uk | 54 | 3 | Dofollow | Trade Directory |
| fifebusiness.co.uk | 41 | 2 | Dofollow | Local Business |
| rated-people.com | 63 | 1 | Nofollow | Trade Directory |
| scotsman.com | 76 | 1 | Nofollow | News / Press |
| interiordesignscotland.co.uk | 35 | 2 | Dofollow | Interior Design |
| dunfermlinebusiness.co.uk | 28 | 1 | Dofollow | Local Business |
Competitor Intelligence
How you compare against key competitors in search
Your Avg. Position
18.4
vs 24.1 six months ago
Competitors Tracked
4
Primary local competitors
Keywords You Lead
14
Out of 19 shared terms
Best Competitor DT
38
Sliderobes.co.uk
Keyword Comparison — Shared Search Terms
| Keyword | Adamson (You) | Sliderobes | The Sliding Door Co. | Spaceslide | Starplan |
|---|---|---|---|---|---|
| sliding wardrobe doors fife | 4 | — | — | — | 22 |
| fitted wardrobes fife | 8 | — | — | — | 11 |
| sliding wardrobe doors scotland | 9 | 3 | 7 | 12 | 18 |
| fitted wardrobes near me | 23 | 19 | 8 | 14 | 21 |
| sliding wardrobe doors near me | 47 | 6 | 4 | 2 | 15 |
| bespoke sliding doors scotland | 15 | 5 | 20 | — | — |
| made to measure sliding wardrobe doors | 50 | 8 | 3 | 5 | 12 |
| sliding wardrobe ideas | 10 | 14 | 6 | 4 | 17 |
| wardrobe doors scotland | 12 | 7 | — | — | 16 |
Technical Health
Website audit — last checked July 2026
78
Score
Errors
12
Warnings
34
Passed
89
Pages Crawled
48
Critical Issues to Fix
4 pages missing meta descriptions — product category pages
3 broken internal links detected
2 pages with duplicate title tags
LCP above 2.5s on 6 mobile pages — image optimisation needed
Images missing alt text on gallery pages
Core Web Vitals — Mobile
LCP
2.8s
FID
48ms
CLS
0.08
Speed Score
64
Google Ads — AdSpark
Paid search performance for adamsonslidingdoors.co.uk
MTD Spend
£842
Budget: £1,200
Impressions
14,820
↑ 22% MoM
Clicks
312
↑ 18% MoM
CTR
2.1%
↑ from 1.7%
Avg. CPC
£2.70
Target: <£3.00
Conversions
11
↑ 3 vs last month
Cost/Conv.
£76.50
↓ from £94
Conversion Actions
| Action | Conv. | Value |
|---|---|---|
| Phone Call — Ads | 6 | — |
| Contact Form Submit | 3 | — |
| Get a Quote Click | 2 | — |
Top Performing Keywords
| Keyword | Clicks | CPC | Conv. |
|---|---|---|---|
| sliding wardrobe doors near me | 84 | £2.40 | 4 |
| fitted wardrobes fife | 47 | £1.90 | 3 |
| bespoke sliding wardrobe doors | 38 | £3.10 | 2 |
| made to measure wardrobe doors | 29 | £2.80 | 1 |
Campaign Performance
Breakdown by campaign — July 2026
| Campaign | Type | Status | Spend | Clicks | Conv. | CPA |
|---|---|---|---|---|---|---|
| Sliding Wardrobes — Fife Search | Search | Active | £312 | 124 | 5 | £62.40 |
| Fitted Wardrobes — Scotland | Search | Active | £284 | 98 | 4 | £71.00 |
| Dunfermline — Local Search | Search | Active | £146 | 62 | 2 | £73.00 |
| Wardrobe Brand Awareness | PMax | Active | £100 | 28 | 0 | — |
| Summer Promo — Display | Display | Paused | £0 | 0 | 0 | — |
Traffic Sources
Google Analytics 4 — overall digital performance
Sessions
2,841
↑ 24% MoM
Users
2,104
↑ 21% MoM
Bounce Rate
48%
↓ from 61%
Avg. Session
2m 14s
↑ 38s MoM
Goal Completions
43
↑ 11 MoM
Traffic by Channel
Top Landing Pages
| Page | Sessions | Conv. |
|---|---|---|
| / | 842 | 14 |
| /sliding-wardrobe-doors | 418 | 9 |
| /fitted-wardrobes-fife | 284 | 7 |
| /fitted-wardrobes-dunfermline | 211 | 6 |
| /gallery | 189 | 3 |
| /contact | 162 | 4 |
Systems We Manage
Platforms, tools and credentials managed on your behalf
| System | Platform | Managed By | Status | Notes |
|---|---|---|---|---|
| Website CMS | WordPress | Digital Scientists | Active | Hosting via SiteGround, DS have admin access |
| Google Search Console | Digital Scientists | Active | DS delegated access — property verified | |
| Google Analytics 4 | Digital Scientists | Active | GA4 property configured, events tracking active | |
| Google Ads | Digital Scientists | Active | Managed under DS MCC account | |
| Google Business Profile | Digital Scientists | Active | 2 locations — Glenrothes and Dunfermline | |
| SE Ranking (SEO) | SE Ranking | Digital Scientists | Active | 47 keywords tracked, weekly reporting |
| Hotjar | Hotjar | Digital Scientists | Pending | To be installed — awaiting WP access confirmation |